May 30, 2014

DSN recently had a chance to sit down and talk with Jay Lenstrom, general manager of Crossmark's Marketing Werks, an experiential and event marketing firm that helps brands pop at retail by engaging consumers on their path to purchase. Lenstrom calls what they do “engagement marketing” — creating a two-way conversation between brand and consumer. It’s a marketing arena that’s changed dramatically over the past five years and will continue to evolve in time with smartphones and social media.

December 11, 2014

Australian Dream is one of those hot external analgesic products that has been growing by greater than 20% across all channels. Drug Store News had an opportunity to dig a little deeper regarding the Nature s Health Connection s Australian Dream product with David Biernbaum of David Biernbaum and Assoc., who represents the product.

December 11, 2014

Girls don’t poop. At least that’s what we want guys to believe and, thanks to Poo-Pourri, we can still hide the truth.

November 18, 2014

Researchers found that online and offline consumer conversations and recommendations account for 13% of consumer sales. 

 

September 15, 2014

Manufacturers of As Seen on TV merchandise are reshaping the category by focusing on extending the lives of their products and investing in long-term brand building.

August 8, 2014

Prestige Brands' Matthew Mannelly, CEO, president and director, on Thursday outlined a number of ways that Prestige is utilizing social media to enhance its brand offering. 

August 4, 2014

Procter & Gamble will trim its brand portfolio to focus on 70 to 80 of its largest and best performing brands.

July 10, 2014

When it comes to skin care, facial anti-aging potions still reign, as women continue their quest for younger, healthier looking skin.

July 2, 2014

While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search.

May 28, 2014

Hispanic beauty brand La Bella has unveiled a new product packaging design and brand logo for its roster of beauty offerings, after nearly three decades of the same design.

May 5, 2014

"With advertising and other forms of traditional media playing a less dominant role in how consumers interact with brands, breaking through with packaging is more significant than ever," writes Crystal Bennett, partner at Little Big Brands, in her latest blog post.

April 21, 2014

The introduction of store-brand products over the past decade changed the competitive landscape in most categories, with year-over-year growth outpacing national brands.

April 18, 2014

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

January 9, 2014

As a brand that got into the business on the ground floor, blu is positioned to continue its role as a major player in the electronic cigarette category.

December 26, 2013

The growth of store brands continues to outpace national brands. However, there is a role for both national brands and store brands at retail.

December 13, 2013

A newly appointed executive at Campbell Soup will be responsible for establishing the company's strategic direction for advertising, media, global design, digital marketing and social media.

November 21, 2013

Across five different product or service attributes analyzed (i.e., price, service agreement, selection, feature or quality) in a Nielsen Global Survey of Loyalty Sentiment, "offering the best price" held the most persuasive power to motivate consumers to swap devotion to a brand, service provider or retailer, Nielsen reported on Monday.

October 9, 2013

People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.

October 9, 2013

The best partnerships involve transparent storytelling and the freedom to have risky conversations. Walgreens' Shannon Curtin and Elevation Forum founder Dan Mack discuss new best practices in joint business planning.

July 15, 2013

While today's cost-conscious consumers are increasingly choosing private-label over-the-counter medications over national name brands, new qualitative research from Market Strategies International has identified a high level of loyalty to name brands for consumers who believe they need "more" from their medications, Market Strategies noted in a report released last week.

May 30, 2013

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand's heritage and how it is catering to the needs of its customers.

May 13, 2013

Perrigo on Monday announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter store-brand medications.

January 18, 2013

Duane Reade experienced nearly a 20% boost in sales of its private label hosiery thanks to a seven-week social media campaign dubbed “Show Us Some Leg,” according to a published report.
The important takeaway here is that the success of this campaign speaks to the overall importance of engaging consumers beyond the walls of the bricks-and-mortar store.