November 21, 2010

PepsiCo reportedly is making a lower-calorie Gatorade product line targeted at athletes....

November 8, 2010

Coca-Cola is beefing up its noncarbonated beverage portfolio with four new varieties of Fuze and...

October 11, 2010

Coca-Cola has unveiled a new Vitaminwater drink, which is enhanced with vitamin D....

September 20, 2010

Coca-Cola's Coke Zero continues to thrive in the beverage sector as it celebrates its fifth...

September 20, 2010

PepsiCo is replacing Sierra Mist with a "natural" alternative....

September 9, 2010

Revlon has hired Julia Goldin as SVP and global chief marketing officer, overseeing all marketing...

August 31, 2010

Coke Zero is looking to give football fans a chance to win once-in-a-lifetime experiences with...

August 22, 2010

CVS/pharmacy, Boundless Playgrounds and Pepsi are teaming together to build a new playground for children...

July 19, 2010

In a multimedia marketing campaign that launched Monday, Pepsi Max has put a twist on...

June 27, 2010

A beerlike soda is coming to the United States, from Russia with love....

June 16, 2010

A new licensed product line was unveiled last week by Coca-Cola and Paramount Licensing, who...

June 6, 2010

Dr Pepper Snapple Group has entered licensing agreements with Coca-Cola, which are subject to Coca-Cola's...

June 6, 2010

Natural health beverage company Odwalla has added a new flavor to its Protein Monster drink...

May 25, 2010

Coca-Cola was saluted for its recyclable, PET plastic packaging at the 22nd annual DuPont Awards...

May 16, 2010

Hansen's announced the introduction of its newest flavor: original cola and diet original cola....

May 16, 2010

Powerade is featuring goalkeeper Guillermo "Memo" Ochoa in the drink brand's first-ever fully integrated marketing...

March 30, 2010

In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and...

March 28, 2010

Pepsi announced the official launch of "Yo Sumo," an initiative created to show the world...

March 21, 2010

Coca-Cola is shaking up management in its North American division, according to reports....

February 28, 2010

Mars’ new 3 Musketeers Truffle Crisp bar made its debut in early February at select...

February 17, 2010

The stockholders of the Pepsi Bottling Group and PepsiAmericas, approved and adopted their respective merger...

February 10, 2010

Sprite is giving teens a platform to express their creativity through music and film in...

February 3, 2010

For the third consecutive year, Diet Coke is partnering with Klum and the National Heart,...

January 31, 2010

PepsiCo visited the New York Stock Exchange Monday morning to ring the opening bell and...