February 6, 2012

In an effort to raise awareness of women's heart health educational programs, an actress and a fashion designer have joined Diet Coke and the National Heart, Lung and Blood Institute's The Heart Truth campaign.

January 30, 2012

PepsiCo on Monday revealed details of the ads that will premiere during Super Bowl XLVI this weekend.

January 26, 2012

It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

January 13, 2012

Pepsi Max is looking to give two of its most passionate fans a lifetime supply of the beverage, the company announced Friday.

January 12, 2012

Diet Pepsi is debuting a new television commercial during the broadcast of the 69th annual Golden Globes awards show on Sunday.

December 15, 2011

In an effort to support its long-term commitments through sustainable practices in sourcing and packaging supply, Coca-Cola has inked partnership agreements with three biotechnology companies to commercialize the brand's PlantBottle packaging.

December 5, 2011

Coca-Cola is turning its cola cans white this holiday season to benefit the World Wildlife Fund. The company is committing up to $3 million to WWF’s polar bear conservation efforts and is asking fans in the United States to join the “Arctic Home” campaign by texting donations to help protect polar bear habitats.

December 2, 2011

Shortly after announcing the debut of its frosted white holiday packaging, Coca-Cola will pull the look in favor of its iconic red can.

November 30, 2011

Schiff Nutrition on Tuesday appointed Brian Swette to its board of directors.

November 23, 2011

Coca-Cola has tapped pop star Natasha Bedingfield for its 2011 fully integrated holiday marketing campaign.

November 17, 2011

A few months after announcing a test run of its reduced-sugar cola in Iowa and Wisconsin, PepsiCo unveiled plans for a nationwide rollout of Pepsi Next.

October 25, 2011

Coca-Cola's classic red cans are getting a new look to reflect the brand's partnership with the World Wildlife Fund.

October 20, 2011

PepsiCo has unveiled two digital platforms that focus on the company's partnership with Fox's reality competition show, "The X Factor."

September 23, 2011

Coca-Cola has reduced the price of its mini cans.

August 16, 2011

After announcing that it would roll out a 1.25-liter package for several of its soft drink brands, Coca-Cola reportedly also is revamping its Diet Coke cans, according to a published report.

August 10, 2011

A new report by CompaniesAndMarkets.com projected the nutraceuticals market will reach $207 billion by 2016, thanks to an increased demand in functional food, beverages and supplements.

July 19, 2011

PepsiCo's Canada operations has introduced its first soft drink bottle made from 100% recycled PET plastic.

July 18, 2011

The president of Coca-Cola subsidiary Odwalla will step into a new role next month.

July 13, 2011

Pepsi announced that it is bringing back its memorable Diet Pepsi and Ray Charles ads for "You Got the Right One Baby, Uh-Huh!" with a line of retro T-shirts.

July 13, 2011

PepsiCo Beverages Canada has introduced the 7UP EcoGreen bottle, Canada's — and North America's — first soft drink bottle made from 100% recycled polyethylene terephthalate, or PET, plastic, the company reported Wednesday.

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


June 14, 2011

PepsiCo said that it is ready to test market a new reduced-sugar cola.

May 26, 2011

PepsiCo Canada announced that its Pepsi Retro product, which made its appearance back in January in Quebec, has returned to store shelves for the summer.

May 16, 2011

Illy issimo has introduced two new ready-to-drink coffee-based beverages.