October 17, 2012

Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."

September 27, 2012

Coca-Cola has inked a partnership with JBF Industries to further expand production of the plant-based material used in Coca-Cola's PlantBottle packaging.

August 17, 2012

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


July 25, 2012

Coca-Cola has launched its Move to the Beat campaign across more than 100 countries, which marks the brand's largest-ever Olympic Games activation.

July 24, 2012

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

July 5, 2012

Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

June 21, 2012

Coca-Cola announced it will distribute a dairy product that is produced and marketed by Fair Oaks Farms Brands, a collective of American family farmers.

May 15, 2012

Coca-Cola reportedly is gearing up to roll out mid-calorie beverages in select markets.

April 19, 2012

The Dr Pepper Snapple Group has inked a multiyear deal with a National Football League franchise.

April 13, 2012

Drug Store News spoke with Paddy Spence, CEO of Zevia, about the potential for natural sodas in the U.S. marketplace.

April 11, 2012

Bi-Lo and Coca-Cola on Tuesday announced their partnership with the USO to support its Operation Phone Home program, which connects troops deployed overseas with their families back home through, among other things, a private phone network.

April 4, 2012

Pepsi Next is using social media for its latest marketing campaign.

March 27, 2012

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

March 12, 2012

Less than two months after resigning as president and CEO of Sam’s Club, Brian Cornell has landed at Purchase, N.Y.-based PepsiCo where he will serve as CEO of the company’s North American food division reporting to chairman and CEO Indra Nooyi.

March 2, 2012

Diet Coke brought its heart health awareness program The Heart Truth to The Ohio State University for a fashion show.

February 16, 2012

Barq's is paying homage to its Gulf Coast heritage by introducing a new design on all of its products' packaging.

February 6, 2012

In an effort to raise awareness of women's heart health educational programs, an actress and a fashion designer have joined Diet Coke and the National Heart, Lung and Blood Institute's The Heart Truth campaign.

January 30, 2012

PepsiCo on Monday revealed details of the ads that will premiere during Super Bowl XLVI this weekend.

January 26, 2012

It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

January 13, 2012

Pepsi Max is looking to give two of its most passionate fans a lifetime supply of the beverage, the company announced Friday.

January 12, 2012

Diet Pepsi is debuting a new television commercial during the broadcast of the 69th annual Golden Globes awards show on Sunday.

December 15, 2011

In an effort to support its long-term commitments through sustainable practices in sourcing and packaging supply, Coca-Cola has inked partnership agreements with three biotechnology companies to commercialize the brand's PlantBottle packaging.

December 5, 2011

Coca-Cola is turning its cola cans white this holiday season to benefit the World Wildlife Fund. The company is committing up to $3 million to WWF’s polar bear conservation efforts and is asking fans in the United States to join the “Arctic Home” campaign by texting donations to help protect polar bear habitats.

December 2, 2011

Shortly after announcing the debut of its frosted white holiday packaging, Coca-Cola will pull the look in favor of its iconic red can.