February 18, 2014

Despite declining sales, three category trends — sparkling water, natural sodas and low-calorie sodas — are keeping some fizz in carbonated soft drinks.

February 6, 2014

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

February 5, 2014

The Seahawks got a surprise from Coca-Cola when they returned to clean out their lockers at their training facilities.

January 30, 2014

Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.

December 6, 2013

Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon.

November 14, 2013

As part of a week-long observance of Veteran's Day, Coca-Cola will host a ceremony to honor the men and women who have served the country, which includes more than 3,000 veterans employed by the company.

October 9, 2013

In order to win in today’s shopper environment, retailers and suppliers need to approach marketing programs in a whole different way — together. It all comes down to two key words: shared media.

October 3, 2013

The Coca-Cola Co. is releasing a limited-edition version of Diet Coke in cans inspired by pop singer Taylor Swift, the company said.

August 9, 2013

The philanthropic arm of the Coca-Cola Co. is donating nearly $9 million to organizations focused on well-being, community development and environmental protection.

August 8, 2013

The future of the beverage category is in low- and no-calorie drinks.

July 12, 2013

Coca-Cola Co. strategists and design teams are aggressively pursuing innovative retail concepts and hatching new merchandising strategies in collaboration with retail and restaurant partners.

July 12, 2013

After a strong performance for several years, sales of sports drinks are showing some fatigue.

June 14, 2013

Coca-Cola announced last week a new quartet of athletes, including two Olympic champions, a world-class legend and a Paralympic hopeful, who will represent the brand for the Sochi 2014 Olympic Winter Games.

June 13, 2013

Powerade, a Coca-Cola brand, announced the addition of a new zero-calorie water-enhancement product that provides the same hydration solution as the traditional ready-to-drink sports beverage.

April 18, 2013

Coke Zero has seen double-digit sales growth over the last five years, according to the company, and Coke is hoping to increase those numbers even more this summer with the release of Caffeine Free Coke Zero.

April 4, 2013

In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

March 29, 2013

Coca-Cola has filed a patent application with the U.S. Patent and Trademark Office for a new sugar-free beverage with added fiber, according to a report from the Atlanta Business Chronicle.

March 22, 2013

Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

March 20, 2013

Glaceau, a Coca-Cola brand and maker of Vitaminwater and Smartwater, is injecting a little sparkle into its lineup with new Fruitwater set to hit store shelves on April 1.

February 5, 2013

Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

December 19, 2012

Retail pharmacy chain Bartell Drugs and Coca-Cola's Northwest Region division will offer free ice skates and admission for the Winterfest program at the Seattle Center on Dec. 23 from mid-day to evening, the companies said Wednesday.

December 19, 2012

As an extension of Dr Pepper Ten, the soft drink company will launch 10-calorie versions of five of its biggest soda brands, beginning January 2013. Sunkist, 7-Up, Canada Dry, RC Cola and A&W Root Beer are all getting makeovers.

October 17, 2012

Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."

September 27, 2012

Coca-Cola has inked a partnership with JBF Industries to further expand production of the plant-based material used in Coca-Cola's PlantBottle packaging.