July 16, 2015

As consumers continue to shy away from highly sweetened carbonated beverages in favor of what they see as more healthy alternatives, soda makers are responding by branching out into new areas and reformulating some of their most popular products.

July 8, 2015

CPG sales veteran Frank Simone joins Carma Labs. 

July 8, 2015

Coca-Cola is removing labels from its cans in Middle Eastern Countries to teach tolerance until the end of Ramadan, a Muslim holiday ending July 17.

May 20, 2015

The beverage combines the flavor of Pepsi with lime juice and was inspired by the preferences of the Hispanic community, the company said. 

May 19, 2015

As consumers increasingly look to curb their sugar and fat intake, many food and beverage companies are opting to go small, according to an Adweek report.

May 7, 2015

The Bentonville Film Festival’s VIB Lounge Presented by Dove, will be a destination for festival goers to get “Blue Carpet ready.”

April 21, 2015

North Carolina Gov. Pat McCrory joined with such companies as Coca-Cola and CVS to kick off the Fit Family Challenge.

April 15, 2015

Twenty-ounce bottles of Coca-Cola, Diet Coke and Coke Zero will feature 1,000 of the most popular names in the country — four times the number of names featured in last year's wildly successful campaign.

January 21, 2015

PepsiCo on Wednesday announced that its line of Mountain Dew Kickstart beverages will get two new flavors. The new additions — Pineapple Orange Mango and Strawberry Kiwi — combine the rush of a Mountain Dew beverage with fruit juice and coconut water.

 

December 17, 2014

There are probably a few hundred former offensive linemen who wished that all it took was a bottle of Coca-Cola to make Pittsburgh Steeler legend Joe Greene a little less “Mean.” As the story goes, it took more than a few takes to get this 1979 Clio-award winner shot; having just chugged a full bottle of Coke, the first few times Greene said, “Hey kid, BURP…”

December 15, 2014

Google is reportedly studying the effect color has on consumer purchase decisions, among other issues

December 8, 2014

NBTY on Monday announced the appointment of Brian Wynne to the role of president of NBTY Americas, and CEO of its U.S. subsidiary - United States Nutrition.

November 26, 2014

With 65 days until Super Bowl XLIX, Pepsi is hoping to drum up excitement with its "Hyped for Halftime" campaign. 

November 17, 2014

It’s a new era for carbonated beverages. Sales have been falling for a decade as consumers have shifted away from traditional sodas sweetened with high-fructose corn syrup and are avoiding diet sodas due to concerns about artificial sweeteners.

November 17, 2014

Pepsi has entered the artisanal beverage space with Caleb’s Kola, a drink made with cane sugar, kola nut extract and a blend of spices packaged in 10-oz. glass bottles. Each bottle has 110 calories and 29 grams of sugar.

November 17, 2014

In response to the growing popularity of soft drinks sweetened with cane sugar and the spike in demand for “MexiCoke,” Coke has started distributing the product itself in the United States.

November 5, 2014

The Coca-Cola Co. on Tuesday announced the nationwide launch of Coca-Cola Life, the company's first reduced-calorie cola to use a combination of cane sugar and stevia leaf extract. 

November 4, 2014

NBTY on Tuesday announced the appointment of Andrew Archambault to the position of chief customer officer. Archambault has nearly 20 years of experience in the consumer packaged goods industry, most recently serving as VP and managing director for Bacardi USA. 

October 3, 2014

PepsiCo announced earlier this week that it would be rolling out Pepsi True, which is sweetened with real sugar — as well as stevia leaf extract.

September 29, 2014

Coca-Cola Co.'s Sprite brand is getting in the holiday spirit a little early with the reintroduction of a berry-flavored fan favorite.

September 22, 2014

To celebrate consumer support of Diet Coke, the brand will launch an integrated marketing campaign, called "Get A Taste," which aims to illustrate how the beverage can make life's duller moments a bit bubblier. 

August 28, 2014

Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — has arrived stateside, making its debut in The Fresh Market stores across Georgia, North Carolina, South Carolina and South and Central Florida.

August 19, 2014

NBTY on Tuesday named Steven Cahillane CEO. A 25-year consumer goods industry veteran, Cahillane comes to NBTY from Coca-Cola, where he led the successful integration of Coca‐Cola Enterprises' North American bottling operation and drove significant market share gains as president of Coca-Cola Americas. 

August 15, 2014

The Coca-Cola Co. plans to acquire a 16.7% interest in Monster Beverage Corp. in a partnership arrangement involving brands, global distribution and $2.15 billion in cash.