December 17, 2014

There are probably a few hundred former offensive linemen who wished that all it took was a bottle of Coca-Cola to make Pittsburgh Steeler legend Joe Greene a little less “Mean.” As the story goes, it took more than a few takes to get this 1979 Clio-award winner shot; having just chugged a full bottle of Coke, the first few times Greene said, “Hey kid, BURP…”

December 15, 2014

Google is reportedly studying the effect color has on consumer purchase decisions, among other issues

December 8, 2014

NBTY on Monday announced the appointment of Brian Wynne to the role of president of NBTY Americas, and CEO of its U.S. subsidiary - United States Nutrition.

November 26, 2014

With 65 days until Super Bowl XLIX, Pepsi is hoping to drum up excitement with its "Hyped for Halftime" campaign. 

November 17, 2014

It’s a new era for carbonated beverages. Sales have been falling for a decade as consumers have shifted away from traditional sodas sweetened with high-fructose corn syrup and are avoiding diet sodas due to concerns about artificial sweeteners.

November 17, 2014

Pepsi has entered the artisanal beverage space with Caleb’s Kola, a drink made with cane sugar, kola nut extract and a blend of spices packaged in 10-oz. glass bottles. Each bottle has 110 calories and 29 grams of sugar.

November 17, 2014

In response to the growing popularity of soft drinks sweetened with cane sugar and the spike in demand for “MexiCoke,” Coke has started distributing the product itself in the United States.

November 5, 2014

The Coca-Cola Co. on Tuesday announced the nationwide launch of Coca-Cola Life, the company's first reduced-calorie cola to use a combination of cane sugar and stevia leaf extract. 

November 4, 2014

NBTY on Tuesday announced the appointment of Andrew Archambault to the position of chief customer officer. Archambault has nearly 20 years of experience in the consumer packaged goods industry, most recently serving as VP and managing director for Bacardi USA. 

October 3, 2014

PepsiCo announced earlier this week that it would be rolling out Pepsi True, which is sweetened with real sugar — as well as stevia leaf extract.

September 29, 2014

Coca-Cola Co.'s Sprite brand is getting in the holiday spirit a little early with the reintroduction of a berry-flavored fan favorite.

September 22, 2014

To celebrate consumer support of Diet Coke, the brand will launch an integrated marketing campaign, called "Get A Taste," which aims to illustrate how the beverage can make life's duller moments a bit bubblier. 

August 28, 2014

Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — has arrived stateside, making its debut in The Fresh Market stores across Georgia, North Carolina, South Carolina and South and Central Florida.

August 19, 2014

NBTY on Tuesday named Steven Cahillane CEO. A 25-year consumer goods industry veteran, Cahillane comes to NBTY from Coca-Cola, where he led the successful integration of Coca‐Cola Enterprises' North American bottling operation and drove significant market share gains as president of Coca-Cola Americas. 

August 15, 2014

The Coca-Cola Co. plans to acquire a 16.7% interest in Monster Beverage Corp. in a partnership arrangement involving brands, global distribution and $2.15 billion in cash.

July 30, 2014

Coca-Cola launched the new Tweet-a-Coke campaign Tuesday, which lets a user tweet their friends a $5 e-voucher that can be redeemed for a small fountain drink at a Regal Entertainment Group theater.

June 28, 2014

Beverages play an important role in today's drug stores, and the segment is only becoming more diverse as such offerings as sports drinks and enhanced waters increasingly hit the market, alongside ever-popular carbonated beverages. To shed light on some of the biggest trends sweeping the category and to help retailers better understand how to better leverage the power of shopping occasions, DSNTV recently interviewed John Carroll of Coca-Cola for its Executive Viewpoint video series.

June 10, 2014

Cheerwine, a soft drink brand, on Tuesday announced that it would be expanding to markets in Alabama, western Georgia and the Florida Panhandle via distribution with Buffalo Rock Co., a Pepsi bottler.

June 10, 2014

Pepsi announced the release of its "Beats of the Beautiful Game" album, a compilation of songs by musicians inspired by the spirited world of football.

May 30, 2014

Pure Leaf Iced Tea, a product from the Pepsi Lipton Tea partnership, earlier this week announced that it would be continuing its partnership with television personality Gail Simmons to support the brand's "Share the Love of Leaves" program.

May 8, 2014

Aquafina, a product from Pepsi-Cola North American Beverages, is launching a campaign encouraging people to drink more water.

May 6, 2014

Coca-Cola on Monday announced that it's eliminating brominated vegetable oil in its products after consumers reached out to express their objections to the ingredient, according to a report from the New York Times.

April 25, 2014

The Coca-Cola Co. on Thursday announced that its board of directors elected Kathy N. Waller as EVP and CFO, effective immediately. Waller is replacing Gary Fayard, who is retiring after 20 years with the company.

April 24, 2014

Mountain Dew, a brand from PepsiCo, on Thursday announced that for the first time, Mtn Dew Baja Blast — which is only available as a fountain beverage at Taco Bell — will make the leap to store shelves for a limited time beginning May 5.