March 27, 2012

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

September 23, 2011

Coca-Cola has reduced the price of its mini cans.

June 14, 2011

PepsiCo said that it is ready to test market a new reduced-sugar cola.

July 19, 2010

In a multimedia marketing campaign that launched Monday, Pepsi Max has put a twist on...