October 1, 2013

There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”

August 12, 2013

Not all food is bad food. And no food is bad food if taken in moderation. According to panelists participating in the “Helping Your Shoppers Achieve Energy Balance to Support Active Healthy Living” panel sponsored by Coca-Cola, there are many misnomers in the marketplace regarding nutrition.

August 9, 2013

The philanthropic arm of the Coca-Cola Co. is donating nearly $9 million to organizations focused on well-being, community development and environmental protection.

August 8, 2013

The future of the beverage category is in low- and no-calorie drinks.

July 12, 2013

Coca-Cola Co. strategists and design teams are aggressively pursuing innovative retail concepts and hatching new merchandising strategies in collaboration with retail and restaurant partners.

July 12, 2013

After a strong performance for several years, sales of sports drinks are showing some fatigue.

June 14, 2013

Coca-Cola announced last week a new quartet of athletes, including two Olympic champions, a world-class legend and a Paralympic hopeful, who will represent the brand for the Sochi 2014 Olympic Winter Games.

June 13, 2013

Powerade, a Coca-Cola brand, announced the addition of a new zero-calorie water-enhancement product that provides the same hydration solution as the traditional ready-to-drink sports beverage.

May 9, 2013

Coca-Cola's Honest Tea brand is expanding its initial launch of Honest Fizz, a line of naturally sweetened zero calorie sodas.

April 18, 2013

Coke Zero has seen double-digit sales growth over the last five years, according to the company, and Coke is hoping to increase those numbers even more this summer with the release of Caffeine Free Coke Zero.

March 29, 2013

Coca-Cola has filed a patent application with the U.S. Patent and Trademark Office for a new sugar-free beverage with added fiber, according to a report from the Atlanta Business Chronicle.

March 22, 2013

Walgreens opened its latest New York flagship store in the Empire State Building on Saturday morning, the retail pharmacy chain said.

March 20, 2013

Glaceau, a Coca-Cola brand and maker of Vitaminwater and Smartwater, is injecting a little sparkle into its lineup with new Fruitwater set to hit store shelves on April 1.

February 5, 2013

Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

December 19, 2012

Retail pharmacy chain Bartell Drugs and Coca-Cola's Northwest Region division will offer free ice skates and admission for the Winterfest program at the Seattle Center on Dec. 23 from mid-day to evening, the companies said Wednesday.

October 17, 2012

Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."

September 27, 2012

Coca-Cola has inked a partnership with JBF Industries to further expand production of the plant-based material used in Coca-Cola's PlantBottle packaging.

September 12, 2012

Coca-Cola has announced new leadership appointments to support the company's new global operating structure.

August 17, 2012

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


July 30, 2012

Coca-Cola has streamlined its operating structure and the senior leaders for those businesses, the company said.

July 25, 2012

Coca-Cola has launched its Move to the Beat campaign across more than 100 countries, which marks the brand's largest-ever Olympic Games activation.

July 5, 2012

Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

June 25, 2012

Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

June 21, 2012

Coca-Cola announced it will distribute a dairy product that is produced and marketed by Fair Oaks Farms Brands, a collective of American family farmers.