August 19, 2014

NBTY on Tuesday named Steven Cahillane CEO. A 25-year consumer goods industry veteran, Cahillane comes to NBTY from Coca-Cola, where he led the successful integration of Coca‐Cola Enterprises' North American bottling operation and drove significant market share gains as president of Coca-Cola Americas. 

August 15, 2014

The Coca-Cola Co. plans to acquire a 16.7% interest in Monster Beverage Corp. in a partnership arrangement involving brands, global distribution and $2.15 billion in cash.

July 30, 2014

Coca-Cola launched the new Tweet-a-Coke campaign Tuesday, which lets a user tweet their friends a $5 e-voucher that can be redeemed for a small fountain drink at a Regal Entertainment Group theater.

June 28, 2014

Beverages play an important role in today's drug stores, and the segment is only becoming more diverse as such offerings as sports drinks and enhanced waters increasingly hit the market, alongside ever-popular carbonated beverages. To shed light on some of the biggest trends sweeping the category and to help retailers better understand how to better leverage the power of shopping occasions, DSNTV recently interviewed John Carroll of Coca-Cola for its Executive Viewpoint video series.

May 6, 2014

Coca-Cola on Monday announced that it's eliminating brominated vegetable oil in its products after consumers reached out to express their objections to the ingredient, according to a report from the New York Times.

April 25, 2014

The Coca-Cola Co. on Thursday announced that its board of directors elected Kathy N. Waller as EVP and CFO, effective immediately. Waller is replacing Gary Fayard, who is retiring after 20 years with the company.

March 24, 2014

OPI Products, a subsidiary of Coty, has collaborated with Coca-Cola to create a line of OPI nail lacquers inspired by several of the company’s most recognized brands, including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta.

March 19, 2014

Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor.

February 18, 2014

Coca-Cola is rolling out its Dasani Sparkling line, five naturally flavored, unsweetened and lightly carbonated waters.

February 18, 2014

Despite declining sales, three category trends — sparkling water, natural sodas and low-calorie sodas — are keeping some fizz in carbonated soft drinks.

February 6, 2014

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

February 5, 2014

The Seahawks got a surprise from Coca-Cola when they returned to clean out their lockers at their training facilities.

January 30, 2014

Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.

December 6, 2013

Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon.

November 14, 2013

As part of a week-long observance of Veteran's Day, Coca-Cola will host a ceremony to honor the men and women who have served the country, which includes more than 3,000 veterans employed by the company.

October 9, 2013

In order to win in today’s shopper environment, retailers and suppliers need to approach marketing programs in a whole different way — together. It all comes down to two key words: shared media.

October 9, 2013

The 2013 Shopper Marketing Expo kicked off with a bang as scores of shopper marketing professionals gathered here, at Navy Pier, Tuesday to “travel the globe” of shopper marketing innovation in a special pre-show symposium that examined the world’s cutting-edge programs.

October 3, 2013

The Coca-Cola Co. is releasing a limited-edition version of Diet Coke in cans inspired by pop singer Taylor Swift, the company said.

October 1, 2013

There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”

August 12, 2013

Not all food is bad food. And no food is bad food if taken in moderation. According to panelists participating in the “Helping Your Shoppers Achieve Energy Balance to Support Active Healthy Living” panel sponsored by Coca-Cola, there are many misnomers in the marketplace regarding nutrition.

August 9, 2013

The philanthropic arm of the Coca-Cola Co. is donating nearly $9 million to organizations focused on well-being, community development and environmental protection.

August 8, 2013

The future of the beverage category is in low- and no-calorie drinks.

July 12, 2013

Coca-Cola Co. strategists and design teams are aggressively pursuing innovative retail concepts and hatching new merchandising strategies in collaboration with retail and restaurant partners.

July 12, 2013

After a strong performance for several years, sales of sports drinks are showing some fatigue.