December 15, 2014

Google is reportedly studying the effect color has on consumer purchase decisions, among other issues

December 8, 2014

NBTY on Monday announced the appointment of Brian Wynne to the role of president of NBTY Americas, and CEO of its U.S. subsidiary - United States Nutrition.

November 17, 2014

It’s a new era for carbonated beverages. Sales have been falling for a decade as consumers have shifted away from traditional sodas sweetened with high-fructose corn syrup and are avoiding diet sodas due to concerns about artificial sweeteners.

November 17, 2014

In response to the growing popularity of soft drinks sweetened with cane sugar and the spike in demand for “MexiCoke,” Coke has started distributing the product itself in the United States.

November 5, 2014

The Coca-Cola Co. on Tuesday announced the nationwide launch of Coca-Cola Life, the company's first reduced-calorie cola to use a combination of cane sugar and stevia leaf extract. 

November 4, 2014

NBTY on Tuesday announced the appointment of Andrew Archambault to the position of chief customer officer. Archambault has nearly 20 years of experience in the consumer packaged goods industry, most recently serving as VP and managing director for Bacardi USA. 

September 29, 2014

Coca-Cola Co.'s Sprite brand is getting in the holiday spirit a little early with the reintroduction of a berry-flavored fan favorite.

September 23, 2014

McKesson has elected Donald R. Knauss and Susan Salka as new independent directors, effective Oct. 20, bringing to 11 the size of the board of directors.

September 22, 2014

To celebrate consumer support of Diet Coke, the brand will launch an integrated marketing campaign, called "Get A Taste," which aims to illustrate how the beverage can make life's duller moments a bit bubblier. 

August 28, 2014

Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — has arrived stateside, making its debut in The Fresh Market stores across Georgia, North Carolina, South Carolina and South and Central Florida.

August 19, 2014

NBTY on Tuesday named Steven Cahillane CEO. A 25-year consumer goods industry veteran, Cahillane comes to NBTY from Coca-Cola, where he led the successful integration of Coca‐Cola Enterprises' North American bottling operation and drove significant market share gains as president of Coca-Cola Americas. 

August 15, 2014

The Coca-Cola Co. plans to acquire a 16.7% interest in Monster Beverage Corp. in a partnership arrangement involving brands, global distribution and $2.15 billion in cash.

July 30, 2014

Coca-Cola launched the new Tweet-a-Coke campaign Tuesday, which lets a user tweet their friends a $5 e-voucher that can be redeemed for a small fountain drink at a Regal Entertainment Group theater.

June 28, 2014

Beverages play an important role in today's drug stores, and the segment is only becoming more diverse as such offerings as sports drinks and enhanced waters increasingly hit the market, alongside ever-popular carbonated beverages. To shed light on some of the biggest trends sweeping the category and to help retailers better understand how to better leverage the power of shopping occasions, DSNTV recently interviewed John Carroll of Coca-Cola for its Executive Viewpoint video series.

May 6, 2014

Coca-Cola on Monday announced that it's eliminating brominated vegetable oil in its products after consumers reached out to express their objections to the ingredient, according to a report from the New York Times.

April 25, 2014

The Coca-Cola Co. on Thursday announced that its board of directors elected Kathy N. Waller as EVP and CFO, effective immediately. Waller is replacing Gary Fayard, who is retiring after 20 years with the company.

March 24, 2014

OPI Products, a subsidiary of Coty, has collaborated with Coca-Cola to create a line of OPI nail lacquers inspired by several of the company’s most recognized brands, including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta.

March 19, 2014

Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor.

February 18, 2014

Coca-Cola is rolling out its Dasani Sparkling line, five naturally flavored, unsweetened and lightly carbonated waters.

February 18, 2014

Despite declining sales, three category trends — sparkling water, natural sodas and low-calorie sodas — are keeping some fizz in carbonated soft drinks.

February 6, 2014

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

February 5, 2014

The Seahawks got a surprise from Coca-Cola when they returned to clean out their lockers at their training facilities.

January 30, 2014

Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.

December 6, 2013

Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon.