As part of a week-long observance of Veteran's Day, Coca-Cola will host a ceremony to honor the men and women who have served the country, which includes more than 3,000 veterans employed by the company.
The 2013 Shopper Marketing Expo kicked off with a bang as scores of shopper marketing professionals gathered here, at Navy Pier, Tuesday to “travel the globe” of shopper marketing innovation in a special pre-show symposium that examined the world’s cutting-edge programs.
There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”
Not all food is bad food. And no food is bad food if taken in moderation. According to panelists participating in the “Helping Your Shoppers Achieve Energy Balance to Support Active Healthy Living” panel sponsored by Coca-Cola, there are many misnomers in the marketplace regarding nutrition.
Coca-Cola announced last week a new quartet of athletes, including two Olympic champions, a world-class legend and a Paralympic hopeful, who will represent the brand for the Sochi 2014 Olympic Winter Games.
Coke Zero has seen double-digit sales growth over the last five years, according to the company, and Coke is hoping to increase those numbers even more this summer with the release of Caffeine Free Coke Zero.
Retail pharmacy chain Bartell Drugs and Coca-Cola's Northwest Region division will offer free ice skates and admission for the Winterfest program at the Seattle Center on Dec. 23 from mid-day to evening, the companies said Wednesday.
Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."
Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.