November 8, 2013

“If you want to know why we may not pick up some of your brands, it’s because it’s not where we’re going in our journey.” That’s a snippet of a story about a vendor meeting gone bad that Walgreens group VP beauty, personal care and seasonal Shannon Curtin shared during a recent presentation, “Co-creation and Innovation,” she gave at an event DSN co-hosted with the Mack Elevation Forum, “Seven Ideas to Create the Future.”

September 23, 2013

The majority of manufacturer engagements are not aligned with retailers’ core strategic goals, and do not create real value in the eyes of the retailer. Today’s winning companies are able to identify and leverage the unique hidden assets of their brands, and build a business around agile, transparent, retailer/manufacturer collaboration — call it “co-creation.”