Published reports are noting that beauty brand Coty has reportedly bolstered its portfolio by winning an auction process for three parts of Procter & Gamble’s beauty business for a value that could reach $12 billion.
Procter & Gamble’s nice’n easy has selected actress Christina Hendricks as its brand ambassador, representing the brand’s new “Shift a Shade” campaign inspiring women to make a hair shade shift to find their true color.
To celebrate and promote the return of its “Have You Tried This Yet?” campaign, Procter & Gamble held an exclusive media event in New York on Tuesday evening spotlighting some of its most innovative products and offering complimentary beauty services and product demos.
Beauty mavens now can explore beauty items, get a beauty consultation, and read and write product reviews from the palm of their hand via a new multibranded mobile application from Procter & Gamble Beauty & Grooming.
Procter & Gamble has announced a voluntary recall of 10 shades of its Clairol Natural Instincts in the United States, Canada and Puerto Rico because of a mismatched ColorFresh! Revitalizer sachet in the kits that may create an unwanted color result.