Mike's Hard Lemonade launched this month a multimillion-dollar campaign that the brand calls "a bold departure from traditional beer category advertising" and includes television, digital, mobile and social media outreach.
Concern over rising fuel prices has eclipsed unemployment — the leading worry since 2009 — as the No. 1 factor that keeps retailers up at night, according to a study released by BDO USA on Monday, though the current uptick in consumer spending somewhat alleviates that concern.
Merchandisers angling for that impulse purchase take heart: As many as 76% of buying decisions are being made in the store, according to research published Wednesday from Point of Purchase Advertising International.
Consumption of probiotics is associated with a reduced risk of antibiotic-associated diarrhea, a common adverse effect of antibiotic use, according to a review and meta-analysis of previous studies published in the May 9 issue of JAMA, the Journal of the American Medical Association.
Consumers’ confidence in their personal finances is returning to levels seen in first quarter 2011, according to SymphonyIRI Group’s latest MarketPulse survey, released Friday. But while confidence remains high, the same consumers remain frugal.
Hair supplement brand Viviscal has teamed up with celebrity stylist Oscar Blandi and Jill Zarin, entrepreneur and reality star from “Real Housewives of NYC,” to further drive awareness about hair loss and thinning hair in women as it relates to women’s life changes.
Giant Eagle on Thursday announced that the Pittsburgh regional grocer has adopted Galleria Retail Technology Solution's Promotional Display Optimization solution throughout its supermarkets to help create store-specific display plans on a daily basis.
Two weeks before the Food and Drug Administration met on expanding the switch paradigm, attendees of the Consumer Healthcare Products Association’s Annual Executive Conference discussed how over-the-counter medicines can help shape health care as part of a panel featuring Joe Magnacca, Walgreens president of daily living products and solutions.
Pampers Cruisers/Swaddlers with Dry Max, Gillette Fusion ProGlide and P.F. Chang's Home Menu were the top three new product introductions in 2011, according to the SymphonyIRI Group "2011 New Product Pacesetter" report released Tuesday afternoon.