March 27, 2014

Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.

March 4, 2013

Cheetos is mixing things up with its new Cheetos Mix-Ups snack mixes, which combine four Cheetos snack flavors in various shapes in one shareable bag. The brand, part of PepsiCo's Frito-Lay division, also announced that its spokescat, Chester Cheetah, has joined Twitter as @ChesterCheetah and is asking fans to tweet their opinions of the new snack.

November 7, 2011

The heat is on in the snack food aisle. “A lot of growth in the category is coming from more flavorful offerings, particularly in the chip category,” said Chris Clark, a spokesman for the Snack Food Association.

August 30, 2011

Frito-Lay has introduced Fiery Fusion snacks for its Doritos and Cheetos brands.