August 20, 2014

Since they debuted early last year, Frito-Lay’s Cheetos Mix-Ups have caught consumers’ attention and recorded phenomenal sales growth. IRI data shows that sales of the snack mix increased by more than 163% during the 12 months ended June 15.

August 20, 2014

Despite a growing number of consumers identifying themselves as healthy snackers, sales of more traditional snack foods — potato chips, corn chips and cheesy snacks — continue to flourish.

April 7, 2014

Cheetos and Doritos, two brands from PepsiCo's Frito-Lay division, announced the introduction of Cheetos Flamin' Hot/Doritos Dinamita Chile Limon Mix, which will bring a spicy-crunchy combo to consumers in a single bag.

March 27, 2014

Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.

March 4, 2013

Cheetos is mixing things up with its new Cheetos Mix-Ups snack mixes, which combine four Cheetos snack flavors in various shapes in one shareable bag. The brand, part of PepsiCo's Frito-Lay division, also announced that its spokescat, Chester Cheetah, has joined Twitter as @ChesterCheetah and is asking fans to tweet their opinions of the new snack.

November 7, 2011

The heat is on in the snack food aisle. “A lot of growth in the category is coming from more flavorful offerings, particularly in the chip category,” said Chris Clark, a spokesman for the Snack Food Association.

August 30, 2011

Frito-Lay has introduced Fiery Fusion snacks for its Doritos and Cheetos brands.