May 28, 2014

Cheerios, a brand from General Mills, announced the launch of Cheerios Protein. The company is billing the product as a "smart solution" that provides a boost of energy for hectic mornings.

February 3, 2014

General Mills has launched more than 50 new items in the United States, with dozens more to launch in international markets.

March 8, 2013

Miami-based Hispania Public Relations, Inc., has been chosen the Hispanic Public Relations agency of record by Beech-Nut Nutrition. The announcement was made today by Hispania co-owner and president Sergio Lopez-Miro.

July 10, 2012

Spanish-language novela star man Juan Soler has partnered with Honey Nut Cheerios to help Hispanics lead a heart healthy life.

February 22, 2012

Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group.

January 25, 2012

Cheerios is extending its multigrain cereal line for the first time.

January 4, 2012

Cheerios is sweetening up the cereal aisle with its latest flavor.

February 18, 2011

Rising commodity costs and brutal competition have been squeezing profits from the ready-to-eat cereal category.

June 27, 2010

Cheerios has teamed up with country singer Martina McBride and baseball great Cal Ripken Jr....