General Mills announced a number of new products set to debut this summer, all of which reflect consumer-driven food trends.
Cheerios, a brand from General Mills, announced the launch of Cheerios Protein. The company is billing the product as a "smart solution" that provides a boost of energy for hectic mornings.
General Mills has launched more than 50 new items in the United States, with dozens more to launch in international markets.
Miami-based Hispania Public Relations, Inc., has been chosen the Hispanic Public Relations agency of record by Beech-Nut Nutrition. The announcement was made today by Hispania co-owner and president Sergio Lopez-Miro.
Spanish-language novela star man Juan Soler has partnered with Honey Nut Cheerios to help Hispanics lead a heart healthy life.
Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group.
Cheerios is extending its multigrain cereal line for the first time.
Cheerios is sweetening up the cereal aisle with its latest flavor.
Rising commodity costs and brutal competition have been squeezing profits from the ready-to-eat cereal category.
Cheerios has teamed up with country singer Martina McBride and baseball great Cal Ripken Jr....