Since they debuted early last year, Frito-Lay’s Cheetos Mix-Ups have caught consumers’ attention and recorded phenomenal sales growth. IRI data shows that sales of the snack mix increased by more than 163% during the 12 months ended June 15.
Mars Chocolate announced the introduction of a new Combos party bag to help usher in the summer. The 15-oz. bag is ideal for a range of activities — from family gatherings to road trips — according to the company.
Oscar Mayer, a Kraft Foods Group brand, announced the introduction of the new P3 Portable Protein Pack, which the company designed for active consumers looking for a snack to help get them through the day.
Annie's is expanding its line of macaroni and cheese products with the introduction of three macaroni and cheese microwavable cups, available in real aged cheddar, white cheddar and gluten-free rice pasta and cheddar.
Pirate's Booty has teamed up with 20th Century Fox and Blue Sky Studios' "Ice Age: Continental Drift" by offering a limited-edition 7-oz. package of the brand's Pirate's Booty aged white cheddar — an all-natural snack made from puffed rice corn and blended with real aged white cheddar cheese — as well as the chance to win a private hometown screening of the film.