According to a 1978 survey, George Whipple, the fictional shopkeeper who had Charmin-squeezing issues of his own, was the third best-known American at the time, behind former U.S. President Richard Nixon and evangelist Billy Graham.
In honor of National Toilet Paper Day, Procter & Gamble's Charmin brand will take over Times Square in New York to give away 20,000 rolls. Times Square's iconic performer the Naked Cowboy will be present to help out.
Procter & Gamble's Charmin brand is launching a new chamomile-scented toilet paper. Each roll of new Charmin plus with the scent of Chamomile has the scent added to the tube to create an experience that soothes the senses, according to the company.
In partnership with the American Red Cross, beginning Nov. 6, the P&G Mobile Relief Center will be stationed in Union Beach, N.J., to provide showers, personal care kits, household products — including Bounty, Charmin, Tide and Dawn — and baby products, including Pampers diapers and wipes, to victims of Hurricane Sandy, Procter & Gamble announced Monday.
Schiff Nutrition on Wednesday named Jennifer Steeves-Kiss SVP and chief marketing officer. Steeves-Kiss joins Schiff from Procter & Gamble, where for almost two decades she helped build premium brands.
Procter & Gamble's Charmin Sensitive was voted the best new bathroom tissue of 2011 in a study conducted by BrandSpark International and published in the Better Homes and Gardens magazine's third annual Best New Products awards issue.
As Walgreens pays tribute to its store brand via hard-hitting ads that position its health-and-wellness products as the ones that its pharmacists recommend, CVS/pharmacy officially has unveiled its new Just the Basics private-label line — both developments that should serve as warning signs to vendors.