Matrixx Initiatives on Monday launched Zicam Kids, a cold product specifically designed to provide symptom relief for children ages 6 to 11 years.
Matrixx Initiatives on Thursday launched a new cold-shortening nasal spray with symptom relief under its popular Zicam Cold Remedy Brand.
Matrixx Initiatives recently named Lori Norian VP marketing for the Zicam Cold Remedy brand.
The National Advertising Division on Friday recommended that Matrixx Initiatives discontinue advertising claims that suggest its homeopathic Zicam Cold Remedy products prevent users from catching a cold.
Matrixx Initiatives partnered with design firm Beardwood&Co on the redesign of Zicam Cold Remedy.