Boston-based investment firm Berkshire Partners has entered an agreement to acquire from Hellman & Friedman majority control of Catalina, a provider of personalized digital media solutions for the CPG industry.
Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday.
Just 1-in-67 shoppers, or 1.5%, determine the success of a new product, according to Catalina Marketing's "New Product Report."
Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.
Catalina Marketing announced this week the departure of its chairman and CEO Dick Buell.