October 14, 2011

Mission Athletecare, a line of skin care products geared toward athletes, has announced a new partnership with all-star Carmelo Anthony and unveiled the launch of the new Power Grip, Anthony's signature product that aims to give athletes a competitive edge.

October 14, 2011

NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.

April 25, 2011

SUPPLIER NEWS — Unilever is looking to help women “go sleeveless” with confidence with the launch of its new Dove Ultimate Go Sleeveless deodorant.


The new collection features a tri-moisturizing system and is designed to provide softer, smoother underarms in five days. The suggested retail price is $3.89 to $4.88.


April 7, 2011

Ethnic hair care brand Johnson Products has inked a multiyear deal with NBA star Carmelo Anthony to be the corporate spokesman, lending his voice and celebrity status to the Ultra Sheen Men line.