A 2012 Nielsen study, revealed that 92% of consumers trust word-of-mouth testimonials or product recommendations above all other sources of product information.
CPG sales veteran Frank Simone joins Carma Labs.
A new Harris Poll survey commissioned by Carma Laboratories, the makers of Carmex, has found that many people tie their confidence to the state of their lips.
Carma Laboratories, the manufacturer of Carmex lip balm products, has appointed Keith Edgett as VP of research and development.
Carma Laboratories on Wednesday announced that its new Carmex Cold Sore Treatment has been named the 2015 “Product of the Year” winner in the Specialty Skin Treatment category by Product of the Year USA.
Carma Laboratories last week announced its partnership with actress Shay Mitchell, who is best known for her role as Emily Fields on the ABC Family series "Pretty Little Liars."
Carma Laboratories on Wednesday announced its partnership with singer and actress Zendaya, whose self-titled album launched last fall featuring the hit single "Replay."
Carma Laboratories on Tuesday launched Carmex Moisture Plus limited-edition designs, a slim-stick lip balm line that presents a fashion-forward exterior.
Carma Laboratories announced fresh packaging across its Carmex lip balm line designed to attract attention with a vibrant yellow and red label.
Wisconsin governor Scott Walker helped ring in the 75th anniversary of Carma Labs last week at the company's facilities.
Carma Labs earlier this year teamed with mixed media artist Lisa Pavelka to launch 365 Days of Lip Service, a collection of artwork created on the lids of 366 Carmex lip balm jars.
Carma Labs last week featured two new products at the ECRM Cough & Cold and Allergy EPPS.
Carma Labs on Wednesday announced the expansion of its Carmex Moisture Plus line with two new colors — sheer plum and sheer berry.
Carma Labs on Thursday announced the permanent addition of two new lip balm flavors: Carmex Lime Twist and Carmex Vanilla Click Sticks.
Carma Labs, the maker of Carmex lip balm products, has expanded its skin care line with the new Carmex Healing Lotion in a 13-oz. pump.