How can retail pharmacy play a greater role in battling the nation's prescription drug abuse epidemic? Data. To shed light on how CVS Caremark tapped its extensive prescribing database to identify signs of potential inappropriate prescribing, CVS Caremark¹s Troy Brennan talked with DSN about the program and the ongoing efforts to combat prescription drug abuse.
As part of the Executive Viewpoint video series, DSN editor in chief Rob Eder sat down with Larry Merlo, president and CEO of CVS Caremark, to discuss CVS Caremark's integrated pharmacy model and the future of health care in America.
With specialty and biotech drugs claiming an ever-greater share of the pharmaceutical market and spawning a backlash from payers and patients over their high price tags, pharmacy operators are smack in the middle of a growing tug of war between the drug industry, the public and private health plans struggling to keep up with the new drug-cost paradigm.
Social media outlets. Consumers. Wall Street. Government officials. Everyone was buzzing over CVS Caremark’s news on Wednesday that it has changed its corporate name to CVS Health and stopped selling tobacco in all of its stores.
CVS Caremark announced today that it is changing its corporate name to CVS Health to reflect its broader healthcare commitment and its expertise in driving the innovations needed to shape the future of health.
In the wake of CVS Caremark’s announcement Wednesday morning that it has changed its name to CVS Health to better reflect its broader healthcare commitment and stopped selling tobacco in all its stores about one month earlier than anticipated, the company is embarking on a marketing initiative that includes a new commercial and a social campaign.
In recognition of the increased risks that seniors have of developing health complications from the flu, pneumonia, shingles and other illnesses, CVS/pharmacy and MinuteClinic have declared September to be Senior Vaccination Month and will be working to raise awareness about the importance of vaccinations for their senior patients.
CVS/pharmacy has unveiled a cause marketing campaign to support Boys & Girls Clubs of America's Great Futures Campaign, a new initiative to raise awareness about the critical role of out-of-school time and empower the next generation of youth on their path to a great future.
The first MinuteClinic locations in the Sacramento metropolitan area opened their doors on Wednesday inside select CVS/pharmacy stores in Sacramento and Elk Grove. A third clinic is slated to open in Fair Oaks in October.
Industry consolidation continues as CVS Caremark has entered an agreement to snap up regional player Navarro Discount Pharmacy — a move that makes sense for CVS Caremark on several fronts.
Not only does the acquisition strengthen CVS Caremark’s position in the Hispanic marketplace, the fastest growing demographic in the United States, but the deal also includes Navarro Health Services, a specialty pharmacy serving those with complex diseases.