August 8, 2013

The pervasiveness of Facebook and Twitter has not killed the greeting card and gift wrap category.

August 7, 2013

CVS/pharmacy is gearing up for back-to-school season with a new "Classroom Gift Card" promotion that allows customers to earn gift cards when shopping for essentials at more than 7,500 locations nationwide.

Running from Aug. 11 to 31, members of the ExtraCare program will receive a $5 CVS/pharmacy gift card after spending $20 on select items featured in the weekly circular.

December 4, 2012

CVS/pharmacy is ready for the holiday season with an array of new offerings for holiday shoppers, including 1,000 greeting card designs and new personalized smartphone and tablet cases.

November 29, 2012

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category.