Boehringer-Ingelheim helped sponsor Team Walgreens/Team Tori to a tune greater than $1,000 for colon cancer research at the 2013 St. Louis Undy 5000, a family-friendly 5K run/walk created by the Colon Cancer Alliance. BI is a regular sponsor of Undy 5000 events under its Dulcolax brand.
Disney and creative genius Tim Burton — creator of “The Nightmare Before Christmas” — announced the release of "Frankenweenie," the hilarious 3D stop-motion animated masterpiece arriving as a 4-Disc Blu-ray Combo Pack, Digital and On Demand Jan. 8, 2013.
Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.
The New York Mets announced the launch of the "Honorary Captain" program presented by Duane Reade, which gives fans the opportunity to be an honorary team captain and bring out the Mets lineup card before one of the Subway Series games, which will be held July 1 to 3 at Citi Field.
A new chapter officially is under way for CVS Caremark, and it comes as little surprise that the Larry Merlo era has begun with a reminder of the core principles that put him in the captain's seat to begin with — flawless execution, cross-functional thinking and management, and enhancing value.