Content about Calvin Peters

February 25, 2013
Duane Reade's social gaming partnership looks to drive foot traffic and a little fun

DSN sat down with Calvin Peters, Duane Reade's PR/online manager, to talk about the launch of the social game Ingress, a mobile platform utilizing location-based services to bridge the game into the physical world, and how the company hopes the game will be the next rung in the evolutionary ladder of social retailing helping to drive foot traffic into its stores.

April 10, 2013
Duane Reade launches mobile app for iOS devices

Duane Reade announced the launch of its first mobile application for iOS devices.

February 5, 2013
Duane Reade isn't playing around with participation in virtual gaming experience

Duane Reade announced the Niantic Labs new mobile game Ingress would be integrated across the chain's more than 250 locations in an effort to increase 'share of voice' and customer engagement.

November 19, 2012
Duane Reade kicks off Facebook campaign to promote store-brand hosiery

Duane Reade, which is owned by Walgreens, has announced a seven-week social media campaign to raise awareness of Duane Reade brand hosiery products — produced by Doris Hosiery Mills.

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