Social media outlets. Consumers. Wall Street. Government officials. Everyone was buzzing over CVS Caremark’s news on Wednesday that it has changed its corporate name to CVS Health and stopped selling tobacco in all of its stores.
CVS Caremark announced today that it is changing its corporate name to CVS Health to reflect its broader healthcare commitment and its expertise in driving the innovations needed to shape the future of health.
In the wake of CVS Caremark’s announcement Wednesday morning that it has changed its name to CVS Health to better reflect its broader healthcare commitment and stopped selling tobacco in all its stores about one month earlier than anticipated, the company is embarking on a marketing initiative that includes a new commercial and a social campaign.
In recognition of the increased risks that seniors have of developing health complications from the flu, pneumonia, shingles and other illnesses, CVS/pharmacy and MinuteClinic have declared September to be Senior Vaccination Month and will be working to raise awareness about the importance of vaccinations for their senior patients.
CVS/pharmacy has unveiled a cause marketing campaign to support Boys & Girls Clubs of America's Great Futures Campaign, a new initiative to raise awareness about the critical role of out-of-school time and empower the next generation of youth on their path to a great future.
The first MinuteClinic locations in the Sacramento metropolitan area opened their doors on Wednesday inside select CVS/pharmacy stores in Sacramento and Elk Grove. A third clinic is slated to open in Fair Oaks in October.
Galderma Labs, maker of the Cetaphil line of cleansers and moisturizers, has once again partnered with Camp Wonder to donate a portion of the proceeds of a limited-edition Moisturizing Cream, available exclusively at CVS/pharmacy locations nationwide and online, beginning in August. Over the past three years, Cetaphil has donated more than $400,000 to fund camp activities for children with skin diseases.
Industry consolidation continues as CVS Caremark has entered an agreement to snap up regional player Navarro Discount Pharmacy — a move that makes sense for CVS Caremark on several fronts.
Not only does the acquisition strengthen CVS Caremark’s position in the Hispanic marketplace, the fastest growing demographic in the United States, but the deal also includes Navarro Health Services, a specialty pharmacy serving those with complex diseases.
Baylor Scott & White Health, a Dallas-based healthcare system, is reportedly looking to ink an affiliation with retail-based health clinics inside select Walgreens and Walmart locations, the Dallas Morning News has reported.