DSN sat down with Scott Melville, CHPA president and CEO, to discuss the Consumer Healthcare Products Association 2013 Annual Executive Conference and how the conference will focus on "consumer centricity," in this exclusive podcast. In addition, senior-level executives attending the sold-out conference will learn how CHPA is extolling that value on Capitol Hill. "OTCs are demonstrating their value everyday because consumers are purchasing them with their own dollars," Melville said. "The challenge has been for policy-makers to understand the value that OTC medicines bring." But that may change this year, Melville said, as CHPA continues to lobby around that OTC value quotient.