Walgreens on Thursday announced the appointment of Sona Chawla, president of e-commerce, as president of digital and chief marketing officer.
The predictability of the chain store shopping experience has long been both a strength and weakness. The quality and experience may be predictably good, but can a shopper have a warm relationship with a store that treats everyone the same?
A new network allows customers to use tablets to participate in customer loyalty programs, according to published reports.
Rite Aid's customer loyalty card program has received recognition from a trade organization that focuses on marketing practices that use technology, Rite Aid said Friday.
Instant gratification translates well among customers that seek incentives for their participation in loyalty programs,...