March 12, 2014

IRI announced on Wednesday the results of its 2013 New Product Pacesetters report, a benchmark analysis of exceptional first-year consumer packaged goods sales success for newly launched products.

March 4, 2014

The Bud Light Lime Ritas brand will welcome two new flavors, Mang-O-Rita and Raz-Ber-Rita, to its lineup. The new Ritas join the Bud Light Lime Lime-A-Rita, Straw-Ber-Rita and the limited-time seasonal Cran-Brrr-Rita.

October 10, 2013

Anheuser-Busch is continuing to blur the line between beer and cocktails. The brewer’s latest addition to the popular Ritas family is Bud Light Lime Cran-Brrr-Rita, a limited-edition winter offering.