The Bud Light Lime Ritas brand will welcome two new flavors, Mang-O-Rita and Raz-Ber-Rita, to its lineup. The new Ritas join the Bud Light Lime Lime-A-Rita, Straw-Ber-Rita and the limited-time seasonal Cran-Brrr-Rita.
Bud Light announced on Thursday the start of its newest marketing campaign for the 2013 National Football League season. The official beer sponsor of the NFL, Bud Light's new campaign will include new TV creatives and NFL- and team-specific packaging.
Bud Light is continuing its sponsorship of the National Football League through its "Year of the Fan" campaign, which seeks to enhance the NFL experience for fans everywhere through a variety of promotions, events, offers and contests.