January 30, 2014

VB Beauty’s Pulsaderm line has launched the new Pulsaderm Buddy, which offers the reinvigorating pulsation technology of the Pulsaderm in a compact size that's small enough to fit into the palm of the hand.

January 16, 2014

Target is gearing up for spring with the launch of new Sonia Kashuk makeup, beauty tools and cosmetic bags available exclusively at Target beginning in March.

October 31, 2013

Brush Buddies has introduced the new Soniclean Pro available in 5000, 3000 and 2000 models.

October 17, 2013

Procter & Gamble’s Oral-B has unveiled what it says is its most innovative power brush to date — the Oral-B Black 7000.

September 18, 2013

Philips Sonicare is looking to elevate the power toothbrush category with the introduction of its latest innovation, FlexCare Platinum.

August 16, 2013

Hair accessories brand Goody has introduced its new Stylista collection, a trend-setting range that includes a variety of brush types and accessories to deliver chic design aesthetics and premium patterns.

August 15, 2013

Create a bold, budge-proof look with this super-black liquid liner. Our unique Japanese calligraphy-style brush allows for precise, ultra-fine application that lets you create lines as small as one millimeter thickness!

August 14, 2013

Fashion designer Marc Jacobs has announced the launch of his namesake cosmetics line, Marc Jacobs Beauty, exclusively at Sephora and in select Marc Jacobs stores.

July 26, 2013

Oral care brand Brush Buddies is expanding its line of licensed toothbrushes with the launch of the new Brush Buddies Smurfs Poppin' toothbrushes, Brush Buddies Smurfs Talking Toothbrushes and Brush Buddies Smurfs manual toothbrushes.

July 19, 2013

KareCo is bringing its line of hair brushes to the mass market by launching at Walmart.

July 2, 2013

Vidal Sassoon has developed the new Vidal Sassoon Pro Series line of hair brushes to help women achieve any hair style they desire with less fuss.

June 28, 2013

This weekend marks the kick-off to Oral-B’s road trip across America, as it proves that even residents on Manual Street will not go back to their manual brush once they’ve experienced the “Wow” of the Deep Sweep power brush.

Anecdotal evidence indicates that once people try a power brush, they are hard-pressed to go back to their manual version. This insight sparked the idea for this summer’s town takeovers, in which Oral-B is challenging people throughout the country to rethink the way they brush.

March 28, 2013

Tom's of Maine, a maker of natural personal care products, has introduced its new Naturally Clean toothbrush.

March 19, 2013

Cenoire, a manufacturer of portable electronic accessories, has announced the availability of its new electronic toothbrush, the Eluo Ultra. The Eluo Ultra is a dual frequency sonic toothbrush discretely disguised in a mascara compact case.

February 22, 2013

The high heat produced by flat and curling irons can damage your hair, but Hairfree brushes by GroomeeZ can provide the same results without the damaging side effects.

February 22, 2013

Vidal Sassoon has launched a new line of hair styling tools, the company announced last week.

February 6, 2013

Oral-B announced the newest addition to its line of Professional Series power toothbrushes: the Deep Sweep Triaction toothbrush.

December 6, 2012

Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes.

November 2, 2012

Olivia Garden is looking to help beauty mavens extend the life of their brush with its The Brush Cleaner and The Comb Cleaner.

June 12, 2012

Soho Beauty was a sponsor of the quarterly Makeup Artists and Hair Stylists Guild I.A.T.S.E. Local 706 meeting held on June 3 in Burbank, Calif., and presented to the group its Professional Collection makeup brushes, the manufacturer announced.

March 8, 2012

Innovation is helping to bolster sales of power toothbrushes. According to SymphonyIRI Group, a Chicago-based market research firm, sales of power toothbrushes rose more than 3% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


November 21, 2011

Japonesque, a maker of beauty supplies, has announced that its Artist Tools by Japonesque — an interchangeable, snap-on makeup brush collection inspired by Hollywood — is available exclusively at CVS locations nationwide.

October 26, 2011

This fall, Radius, a maker of specialty toothbrushes and complementary products, including toiletries’ travel cases and dental floss, is expanding its product portfolio with the new DOC multi-use suction toothbrush holder, which enables consumers to keep their toothbrush wherever they like, such as a shower wall, on the side of a bathroom mirror or upright next to the sink faucet.

October 18, 2011

In a four- to 12-week period, power brushes with oscillating-rotating technology, pioneered by Oral-B, reduce plaque and gingivitis more than power brushes that move laterally from side-to-side, known as sonic, according to the Cochrane Collaboration, an independent healthcare research group.