Pure Leaf Iced Tea, a product from the Pepsi Lipton Tea partnership, earlier this week announced that it would be continuing its partnership with television personality Gail Simmons to support the brand's "Share the Love of Leaves" program.
Lately a number of mass merchandise retailers have been taking the little road and opening small-format stores in dense, urban areas. One of the most notable of these is CityTarget, which recently opened in Chicago.
Lipton has kicked off an initiative that underscores the brand's efforts to source all of its tea from sustainably managed farms, with the goal of having all of its tea come from Rainforest Alliance Certified farms by 2015.
Unilever announced on Wednesday that it has completed the sale of the Alberto VO5 brand in the United States and Puerto Rico and the Rave brand globally to private equity firm Brynwood Partners, following approval by the U.S. Department of Justice.
Economic troubles and an interest in saving money are just two of the growing number of reasons why it behooves nontraditional retailers to start thinking about offering fresh food in their stores, especially pharmacy retailers.