Anheuser-Busch announced that it agreed to purchase Blue Point Brewing Co., a craft brewery. The purchase will bring additional resources to Blue Point's operations, allowing it to better meet consumer demand for its brands.
Craft brewers saw a 15% rise in volume and a 17% increase in dollar growth, the Brewers Association said today as they released preliminary 2012 data on U.S. craft brewing growth ahead of the Craft Brewers Conference to be held in Washington, D.C., March 26 to 29.
The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.