June 26, 2011

Drug Store News editor-in-chief Rob Eder interviewed Lansinoh Labs VP sales Michelle McLaughlin here at NACDS Marketplace about the company’s leading position in the natural feeding category, and an exciting new line of products from Europe, which Lansinoh acquired this year and currently is launching to U.S. retailers.

April 25, 2011

The time is now to move any breast-feeding products from the floor of the baby care aisle to eye level — as Walgreens has done here — because mom’s interest in the category received two big boosts earlier this year.


April 5, 2011

Hygeia, maker of EnJoye eco-friendly breast pumps, on Monday announced the launch of its Hygeia EnJoye breast-pump giveaway.

March 15, 2011

Medela on Tuesday announced the launch of a new online Keep the Connection contest, giving moms a chance to win Medela breast-pumping and breast-feeding products.

February 18, 2011

“Smah-ten up, Ee-dah.” Loosely translated from deep “Mainer-ese,” that means, “smarten up, Eder.”


It’s a voice from my childhood, an old coach and counselor from summer camp, Tobias Woodworth. I called him Toby. He called me “Ee-dah.”


Stuck with me and all my other quasi-incorrigible New York City friends, Toby found himself saying, “smah-ten up!” an awful lot. It could mean anything from “you’ve got two strikes — protect the plate” to “put down that rock.”


February 16, 2011

Lansinoh Labs on Tuesday announced the acquisition of certain operational and manufacturing assets from En-Ko Electronic Control Systems in Izmir, Turkey. The acquisition will allow Lansinoh to directly control the manufacturing of the Lansinoh Affinity double electric breast pump, Lansinoh Affinity breast-milk storage bottles and Lansinoh ComfortFit flanges.

February 11, 2011

The Internal Revenue Service on Thursday reversed itself in announcing that breast-feeding supplies qualify as a medical expense.

February 1, 2011



It appears that even the “King of All Media” Howard Stern gets his news from Drug Store News. Traffic on the site spiked in late December when a DrugStoreNews.com story made it into Stern sidekick Robin Quivers’ daily news broadcast during the Thursday, Dec. 16 show. The Stern Web page also linked to the story under the “It’s Time for Robin’s News” section in the rundown for the satellite radio program’s show (“Use lanolin on your cracked nipples” at HowardStern.com/Rundown.hs).


January 27, 2011

Looking to provide breast-feeding mothers with helpful information and advice, Medela has launched a free mobile application for the iPhone and iPod Touch.

January 20, 2011

Surgeon general Regina Benjamin on Thursday issued a “Call to Action to Support Breast-feeding,” outlining steps that can be taken to remove some of the obstacles faced by women who want to breast-feed their babies.

January 5, 2011

Lansinoh Labs on Wednesday announced its acquisition of the Italian-designed mOmma brand of baby-feeding products and accessories.

December 29, 2010

Traffic on DrugStoreNews.com spiked earlier this month when a DSN story made it into Howard Stern sidekick Robin Quivers’ daily news broadcast during the "King of All Media's" Thursday, Dec. 16 show, and was linked from the Stern show's website.

December 17, 2010

According to a new report released Friday by the Institute for Women’s Policy Research, a provision in the Affordable Care Act of 2010 that requires employers to provide nursing breaks and a private, sanitary place to express breast milk for most mothers employed on an hourly basis will drive breast-feeding rates up by 4% in the first six months.

December 2, 2010

A new study released Thursday determined that directed use of Lansinoh HPA Lanolin results in a marked reduction of nipple pain associated with breast-feeding and in significantly higher healing rates of nipple trauma compared with application of expressed breast milk. The researchers concluded that “the current recommendation for any topical treatment of sore nipples during breast-feeding should be revised in favor of HPA lanolin.”

November 9, 2010

Newly published findings indicated that infants fed a lower protein infant formula developed by Pfizer...

November 4, 2010

Lansinoh Labs on Thursday went live with its new online portal, called "Lansinoh Professional" (LansinohProfessional.com),...

October 27, 2010

A New York Times report published Tuesday illustrated exactly how far apart the rubber is...

September 12, 2010

Three-out-of-4 new moms initiate breast-feeding, according to the "2010 Breast-feeding Report Card" released Monday by...

August 26, 2010

Researchers at the University of Pittsburgh found that mothers who did not breast-feed their children...

August 6, 2010

Lansinoh has introduced its latest breast-feeding tools in line with National Breastfeeding Awareness Month....

July 12, 2010

A recent national survey commissioned by Playtex revealed that 85% of first-time moms have experienced...

June 8, 2010

Lansinoh has made a donation to a center that will provide pregnant and breast-feeding women...

June 2, 2010

Lansinoh on Thursday launched its newly redesigned Nurture Notes, an e-newsletter dedicated to breastfeeding mothers....

April 18, 2010

Vitamins and calcium supplements appear to reduce the risk of breast cancer, according to findings...