May 28, 2014

Cheerios, a brand from General Mills, announced the launch of Cheerios Protein. The company is billing the product as a "smart solution" that provides a boost of energy for hectic mornings.

April 29, 2014

As part of a competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is more popular with fans, Post Foods announced two professional American soccer players to grace its cereal boxes.

March 27, 2014

Bitsy's Brainfood, a snack brand for kids, launched a line of organic fruit and vegetable cereals in three flavor combinations: Fruit & Veggie 1,2,3; Carrot Raisin Crunch; and Banana Squash Squares.

February 5, 2014

Post wants to help Americans maintain healthy digestive systems with the introduction of a new cereal, the company announced.

January 28, 2014

Fiber One wants to help consumers stick to their New Year's goals with the introduction of a healthy new cereal, the company said.

June 6, 2013

The Kellogg Company is adding new Special K Nourish hot cereal and bars, and Kellogg's To Go breakfast shakes to its line of breakfast options.

June 5, 2013

Kashi introduced Kashi GoLean Vanilla Graham Clusters cereal. The new cereal has 11 g of protein and 9 g of fiber.

May 3, 2013

Cereal maker Kellogg is hoping to appeal to adult customers with new breakfast food lines, the company said in announcing its first quarter 2013 earnings.

April 23, 2013

Barbara's, a natural foods company, announced the expansion of its Snackimals product line to the cereal aisle with two flavors of cereal for kids.

March 12, 2013

Post Foods is launching a new flavor of its Grape-Nuts cereal, Grape-Nuts Fit, the company announced.

February 19, 2013

For years, toddlers have started their mornings watching Elmo and Cookie Monster on "Sesame Street." Now they can also enjoy these characters' friendly faces at breakfast and snack times throughout the day.

February 6, 2013

According to new research published in peer-reviewed healthcare journal Infant, Child, & Adolescent Nutrition, children who start their day with a cereal breakfast - even if that cereal is presweetened - tend to have lower body mass indexes (BMIs) and less chance of being overweight or obese than children who eat other breakfasts or skip the meal entirely.

January 9, 2013

General Mills is introducing a new cereal that it said has more fiber than any chocolate cereal.

January 9, 2013

Van's Natural Foods is starting off 2013 on a healthy note with a new line of cereals, crackers and snack bars for breakfast, snacking and on the go.

December 13, 2012

Kashi, the natural food and lifestyle company, has introduced two USDA Certified organic cereals — Kashi Berry Fruitful and Kashi Black Berry Hills, both of which combine real organic fruit and whole grains.

December 10, 2012

Kellogg has introduced a series of new breakfast food products, the company said Monday.

September 7, 2012

MOM Brands has boosted its Three Sisters cereal line with the addition of two new varieties.

June 28, 2012

Fiber One has introduced a cereal that touts fiber, crunchy nut clusters, real almond slices and whole grain flakes.

April 19, 2012

Sunbelt Bakery has added a new product to its line of preservative-free granola cereals.

April 2, 2012

Kellogg's has announced the debut of its latest Crunchy Nut cereal.

February 22, 2012

Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group.

February 17, 2012

After strong growth, the cereal/granola bar category is showing slower growth.

February 2, 2012

In an effort to call out its lineup of heart-healthy cereals, Kellogg announced it will add a new front-of-pack label to nine brands.

January 12, 2012

Post has expanded its Honey Bunches of Oats cereal lineup with a new variety.