May 20, 2011

To better connect with today's beauty consumers, mass market retailers should consider implementing a multisensory playground or a "BeautySphere," engaging them with a calendar of in-store pop-up activities and implementing a "roving endcap" as a cost-effective way to execute new ideas and highlight new products. Those were just some of the ideas that emerged Thursday evening during the Fashion Institute of Technology Class of 2011 Capstone presentations and graduation reception in New York.

May 18, 2011

Valeant Pharmaceuticals has announced the launch of the "Change Your Skin, Change Your Life" campaign, in which its Kinerase brand will make three charitable donations in 2011.

May 17, 2011

Procter & Gamble's Charmin Sensitive was voted the best new bathroom tissue of 2011 in a study conducted by BrandSpark International and published in the Better Homes and Gardens magazine's third annual Best New Products awards issue.

May 10, 2011

Beiersdorf's Nivea brand is celebrating its 100th anniversary with a global campaign that launches May 15 called "100 Years Skincare for Life."

May 5, 2011

Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand, featuring actresses Eva Mendes and Naomi Watts.

May 2, 2011

Success often is one of the biggest blind spots a company can have, because you’re so busy doing well you don’t have the time to assess what it is you’re doing. That is one of the core reasons for being for the Mack Elevation Forum, “a share group on steroids,” described program founder Dan Mack, EVP strategic business development for the Swanson Group. The forum hosted its most recent meeting Friday morning here at the Hilton Scottsdale.

May 1, 2011

During the National Association of Chain Drug Stores Annual Meeting, Procter & Gamble is showcasing several of its health and beauty brands, such as Old Spice, Fusion, CoverGirl and Pantene, as well as its efforts to further partner with retailers to bolster sales via its health and beauty studios.

April 27, 2011

Procter & Gamble’s Pantene hair care brand has started producing its new shampoo and conditioner bottles made primarily from plant-based plastic.

April 25, 2011

Embrace diversity. You don’t have to be Leader to be a leader.


April 15, 2011

Duh, winning! Because there are no losers in this. GlaxoSmithKline will be able to funnel its extensive marketing dollars into a stable of poised-to-explode brands, niche marketers can take those brands being sold and breathe fresh marketing life into them and retailers now benefit most of all because a greater portfolio of brands are being marketed with gusto.

April 8, 2011

Target once again has taken the top spot as the retailer with the strongest consumer brand equity, according to the latest Harris poll.

April 5, 2011

Scott Naturals is challenging consumers to use its line of hybrid paper products.

April 4, 2011

A rice brand has kicked off a global campaign that encourages families to eat healthier and come together for meals.

March 31, 2011

While fewer consumers are seeking out private-label options this year, preplanning activities continue to be a priority, according to a new survey conducted by SymphonyIRI Group.

March 25, 2011

The share of private-label brands and products will double to 50% by 2025, thanks to a continued emphasis made by retailers.

March 15, 2011

Natural personal care brand Jason has debuted for 2011 a fresh look with new and improved packaging designs.

March 14, 2011

Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has announced that Robert Taylor-Hughes, president of Beiersdorf North America, is leaving the company.

March 7, 2011

General Nutrition is looking to get into the health diagnostics business with Monday’s announcement of a licensing agreement with technology and consumer products manufacturer Sakar International on a line of more than two dozen branded health-and-wellness products.

February 25, 2011

As Walgreens pays tribute to its store brand via hard-hitting ads that position its health-and-wellness products as the ones that its pharmacists recommend, CVS/pharmacy officially has unveiled its new Just the Basics private-label line — both developments that should serve as warning signs to vendors.

February 18, 2011

Consumers may have a bit more to spend for the 2011 back-to-school season, so retailers should tweak their merchandise plans to accommodate.


February 11, 2011

"Try the brand of health-and-wellness products our pharmacists recommend," reads a new ad from Walgreens that hit Sunday papers this past weekend, extolling the virtues of the Walgreens store brand. This should serve as a wake-up call to the vendor community — particularly, over-the-counter manufacturers — that retailers are putting a greater emphasis on private label than ever before. Walgreens clearly is investing big dollars with this campaign to promote it like a national brand, to send a message to consumers that its brand is "quality [they] can trust."

February 8, 2011

While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

February 1, 2011

Toilet tissue brand Cottonelle is encouraging consumers to try something new in their bathrooms.

January 26, 2011

Lumene, a beauty brand from Finland that came to the U.S. beauty market in 2003 through an exclusive deal with CVS/pharmacy, is gearing up for growth in 2011 with revamped formulas and new packaging to better communicate with the U.S. consumer.