January 16, 2012

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

December 19, 2011

Bayer recently engaged the Goldstein Group to rejuvenate the cough-cold Neo-Synephrine brand and improve the brand's identity on shelf.

December 15, 2011

Everybody talks about “Product Innovation,” but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definition of the concept, the DSN.TV cameras took to the streets of New York City in November for a series of man-on-the street interviews.

December 15, 2011

Everybody talks about “Health & Wellness," but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definitions of these concepts, the DSN.TV cameras took to the streets for a series of man-on-the street interviews.

December 14, 2011

Johnson & Johnson recently named Michael Sneed to oversee its global marketing and public relations functions, according to a report published Tuesday on AdAge.com, effective Jan. 1.

December 6, 2011

Online brands that offer less complex return policies, along with ways to easily identify the highest-quality items, earned high marks among consumers, according to new research from global strategic branding firm Siegel+Gale.

December 2, 2011

Brynwood Partners VI announced Friday that it acquired Newhall Labs — whose brands include La bella, Monkey Brains and GroWorks — through its wholly owned subsidiary Golden Sun Holdings, which marks Brynwood VI’s third acquisition in the personal care sector.

November 9, 2011

A few years back, The Economist stated that 70 percent of the value of a new car lies in intangibles. It is a great reminder that companies — and brands — are made up of impressions, insights and even ideas.

November 8, 2011

Procter & Gamble’s Ivory soap brand announced on Monday that Emmy award-winner Melissa McCarthy will serve as the brand spokeswoman and host of its new online social community, the Soap Dish, where she will engage with women and dish about life’s simple truths.

November 7, 2011

A new report by social media software maker Conversocial examined the customer service offerings of the 10 most loved and most hated retailers in the United States, and how these retailers are meeting the challenge of delivering great social media experiences for their customers.

October 26, 2011

In an annual study that tracks the brand preferences of Americans ages 8 to 24 years, it looks like Apple takes the cake.

October 25, 2011

Procter & Gamble once again is highlighting the benefits of many of its brands via the “Have You Tried This Yet?” program, a campaign that now is in its second year and is designed to highlight products for self, family and home.

October 17, 2011

Kellogg recently was recognized for the strength of its company, its brands and corporate responsibility efforts.

October 11, 2011

Private-label penetration at CVS/pharmacy locations is expected to grow to more than 20% in the next two to three years, and to help drive that growth, the retailer has developed its new Just the Basics line of store-brand products.


October 5, 2011

Private-label share is slipping across several key drug store categories, according to SymphonyIRI Group’s latest Times & Trends report, “Private Label: Brand Positioning in the New World Order,” published Wednesday.

September 26, 2011

With Tylenol coming back to cough-cold and analgesic aisles over the next six months, you can bet the brand will soon resume its status as the cleanup hitter for Team OTC. That not only means a reshuffling of the lineup, but the respective No. 9 hitters will be packing their bags for a trip back to the minors.

September 20, 2011

One week after Sam's Club launched its three private-label brands, the company has delivered its Simply Right Baby Care brand, which will be part of its overall Simply Right health-and-wellness brand.

September 15, 2011

Sam's Club officially has launched three private-label brands that first were announced at the company's annual stakeholders meeting in May.

September 12, 2011

Consumer sentiment toward the economy continues to be negative, acknowledged David Dillon, Kroger chairman and CEO, a factor that may drive many consumers toward more of the value-driven store brands in which Kroger is investing.

September 9, 2011

SymphonyIRI Group on Thursday released a brand report highlighting what elements help drive brand selection and brand loyalty.

September 7, 2011

Total revenues of the top 100 brands in the nationwide Catalina Network of food, drug and mass grew by just 0.7% during the 12-month period ended in early July, according to new research by Catalina.

August 30, 2011

Responding to weekend press reports, consumer products company Spectrum Brands issued a statement indicating that it has not offered to acquire King of Shaves, a U.K.-based company with whom Spectrum has a multiyear distribution agreement through its Remington North America division.

August 26, 2011

Procter & Gamble's Charmin brand broke the Guinness World Record for the world's largest toilet roll.

August 24, 2011

Brynwood Partners VI L.P. has announced that High Ridge Brands, its portfolio company and owner of the North American Zest personal cleansing franchise, has signed a purchase agreement with Unilever to acquire the Alberto VO5 brand and marketing rights in the United States and Puerto Rico; as well as the rights to the Rave brand and marketing rights worldwide.