April 21, 2013

Joel Carden, EVP of Pacific World, recently talked with Drug Store News about the high-growth nail category to share his insights on how retailers can successfully enter the at-home gel polish space and how Pacific World's gel polish technology, SensatioNail, is helping to fuel growth.

April 17, 2013

Starting today, April 17, Kleenex brand, the only facial tissue with Sneeze Shield in all of its tissues, according to the company, is giving three schools a chance to win 250,000 eBoxTops for the 2013-2014 school year through the Kleenex brand in the Classroom sweepstakes.

April 11, 2013

Unilever on Thursday announced a new branding campaign behind SlimFast called "Get What You Really Want."

March 29, 2013

Walmart and Target are ramping up offerings of private-label products directed at multicultural and health-conscious consumers, according to a new study.

March 28, 2013

Reese Pharmaceutical on Thursday announced the development of its Old School brand, which will feature products that have been used for generations.

February 7, 2013

MeadWestvaco Corporation on Thursday launched its inaugural consumer satisfaction study, “Packaging Matters.”

February 5, 2013

GelStat Corporation announced that it has retained List Services Corporation to manage all branding and marketing efforts for GelStat and its products, GelStat Migraine and GelStat Sleep.

February 4, 2013

Perrigo chairman, CEO and president Joe Papa shared with analysts that private label OTCs are trending strong and that growth will be sustained going forward with the number of projected Rx-to-OTCs on the horizon.

February 1, 2013

Unilever has mostly completed its sale of the Skippy peanut butter brand to Hormel Foods, the company said.

January 25, 2013

Global beauty company Beiersdorf — whose brands include Nivea, Eucerin and La Prairie — reported that it saw “consistent growth in 2012.”

January 25, 2013

Walmart recently announced that it would source $50 billion of the products sold in its stores in the United States over the next 10 years, according to a report in USA Today.

"Be American; buy American" has long been a slogan that makes buying U.S.-made goods sound nothing less than patriotic because it helps create American jobs, much like CVS' initiatives to create jobs for veterans, and the recent Made-in-USA fervor around the country has more than demonstrated that. But there are practical reasons for sourcing domestically as well, making it high time for retailers to start looking into putting more products with the "Made in USA" label on their shelves.

January 24, 2013

Crossmark, a sales and marketing services company in the consumer goods industry, has formed BrandMasters, a new experiential marketing agency that will aim to provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.

January 24, 2013

One-in-5 consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its fourth quarter 2012 MarketPulse survey.

January 18, 2013

Duane Reade experienced nearly a 20% boost in sales of its private label hosiery thanks to a seven-week social media campaign dubbed “Show Us Some Leg,” according to a published report.
The important takeaway here is that the success of this campaign speaks to the overall importance of engaging consumers beyond the walls of the bricks-and-mortar store.

January 15, 2013

A new ad format from health kiosk maker SoloHealth delivers targeted sponsor content that allows consumers to request additional information regarding products or services that will help promote healthy lifestyles, the company said.

January 10, 2013

If you are like a lot of people, hanging a new calendar has inspired you to embrace new beginnings and experimentation. Every January morning begins with plans to put insights into action.

December 28, 2012

Hillshire Brands will introduce new products in the frozen breakfast category over the next few years in an effort for the company to become the most innovative meat-centric food company throughout North America.

December 18, 2012

Dr. Fresh, a designer and marketer of oral care products, has acquired the Reach brand of manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC.

December 11, 2012

Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.

November 30, 2012

The new product pairs Sabra's Homestyle Medium Salsa and TOSTITOS Bite Size Rounds tortillas.

November 12, 2012

Ballantyne Brands, an electronic cigarette provider, on Monday announced the introduction of a new premium brand, NEO. The company also announced that it has acquired the Mistic brand of electronic cigarettes for an undisclosed amount, and has secured an investment partner to support its business for the long term.

November 5, 2012

Products often fail before they ever find their way to market. Because our firm reviews more than 2,500 new health, beauty and wellness products, and sees approximately 13,000 packaging changes and line extensions annually, I’ve seen this firsthand.

October 26, 2012

In today's give-'em-what-they-want style of merchandising, in a market where savvy, omni-channel consumers can customize the what, when and where of the purchase, private label more and more ascends from being considered the cheapest product offering to being the best value product offering.

October 25, 2012

Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne.