June 27, 2013

Nivea announced today the launch of "Style, Uncapped," a customized lip care design campaign to celebrate consumers' personal style by giving them the opportunity to design and purchase their own lip care caps.

June 19, 2013

Procter & Gamble announced on Wednesday the launch of its Everyday Effect campaign, which is the largest consumer event in the company’s 175-year history.

June 14, 2013

ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

June 11, 2013

The topical healthcare brands of Johnson & Johnson Consumer Companies, including Band-Aid brand adhesive bandages and Neosporin products, on Tuesday celebrated the 125th anniversary of the first aid kit.

May 31, 2013

Embark Holdings, Inc. announced through its wholly owned subsidiary, Muscle Warfare, Inc., the launch of its elite sports nutrition brands at select GNC stores throughout the nation.

May 30, 2013

Fortunately, daily hygiene is more or less recession-proof. Thanks to the near universal usage of soap, bath and shower products, this market has been largely unscathed by the weakened economy and is expected to enjoy growth going forward. That being said, consumers have altered their buying habits of such products in recent years, and are looking for value.

May 30, 2013

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand's heritage and how it is catering to the needs of its customers.

May 13, 2013

Perrigo on Monday announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter store-brand medications.

May 9, 2013

Meda Consumer Healthcare is quickly developing a reputation for re-energizing iconic brands across new consumer groups. They've done it with Feosol. And now they're looking to reinvent Geritol.

May 9, 2013

Success in the mass market can be an uphill battle for some niche brands as retailers trim selection, bolster private-label offerings and pass on smaller brands they perceive as higher risk. However, retailers also are increasingly looking to distinguish themselves from the competition, whether it is through exclusive offerings, customization or in-store services.

May 9, 2013

Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

April 22, 2013

Difrax is selling its brand of three-stage pacifiers in the United States, the company said.

April 21, 2013

Joel Carden, EVP of Pacific World, recently talked with Drug Store News about the high-growth nail category to share his insights on how retailers can successfully enter the at-home gel polish space and how Pacific World's gel polish technology, SensatioNail, is helping to fuel growth.

April 17, 2013

Starting today, April 17, Kleenex brand, the only facial tissue with Sneeze Shield in all of its tissues, according to the company, is giving three schools a chance to win 250,000 eBoxTops for the 2013-2014 school year through the Kleenex brand in the Classroom sweepstakes.

April 11, 2013

Unilever on Thursday announced a new branding campaign behind SlimFast called "Get What You Really Want."

March 29, 2013

Walmart and Target are ramping up offerings of private-label products directed at multicultural and health-conscious consumers, according to a new study.

March 28, 2013

Reese Pharmaceutical on Thursday announced the development of its Old School brand, which will feature products that have been used for generations.

February 7, 2013

MeadWestvaco Corporation on Thursday launched its inaugural consumer satisfaction study, “Packaging Matters.”

February 5, 2013

GelStat Corporation announced that it has retained List Services Corporation to manage all branding and marketing efforts for GelStat and its products, GelStat Migraine and GelStat Sleep.

February 4, 2013

Perrigo chairman, CEO and president Joe Papa shared with analysts that private label OTCs are trending strong and that growth will be sustained going forward with the number of projected Rx-to-OTCs on the horizon.

February 1, 2013

Unilever has mostly completed its sale of the Skippy peanut butter brand to Hormel Foods, the company said.

January 25, 2013

Global beauty company Beiersdorf — whose brands include Nivea, Eucerin and La Prairie — reported that it saw “consistent growth in 2012.”

January 25, 2013

Walmart recently announced that it would source $50 billion of the products sold in its stores in the United States over the next 10 years, according to a report in USA Today.

"Be American; buy American" has long been a slogan that makes buying U.S.-made goods sound nothing less than patriotic because it helps create American jobs, much like CVS' initiatives to create jobs for veterans, and the recent Made-in-USA fervor around the country has more than demonstrated that. But there are practical reasons for sourcing domestically as well, making it high time for retailers to start looking into putting more products with the "Made in USA" label on their shelves.

January 24, 2013

Crossmark, a sales and marketing services company in the consumer goods industry, has formed BrandMasters, a new experiential marketing agency that will aim to provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.