November 13, 2013

Nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen published Tuesday.

November 8, 2013

Walmart announced the introduction of Great Value Naturals, a new line of all-natural cleaning products which features Evolve technology from Agaia.

November 4, 2013

Carex Health Brands on Monday announced the acquisition of the ThermiPaq Hot & Cold Therapy brand along with other associated assets from the Thermionics Corp..

October 16, 2013

Retailers and manufacturers may understand that strategic alignment and a shopper-centric focus is imperative for successful collaboration, but what does the path to success look like? How do brands and retailers get from point to A to point B?

October 10, 2013

Over the past century, women have come to recognize the famous Nivea crème tin. Now, the iconic tin has taken on a new form and served as the inspiration for the redesigned packaging across all of theNivea products.

October 9, 2013

People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.

October 9, 2013

The best partnerships involve transparent storytelling and the freedom to have risky conversations. Walgreens' Shannon Curtin and Elevation Forum founder Dan Mack discuss new best practices in joint business planning.

October 7, 2013

Craig Dubitsky, known for helping to bring to market brands like Method, EOS and Help Remedies, and more recently Hello oral care products, was characterized as a giant killer in a blog published by AdAge Monday.

October 1, 2013

There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”

September 18, 2013

Beiersdorf’s Nivea brand officially unveiled on Tuesday new packaging across all products inspired by the famous Nivea blue tin that women have come to recognize over the past century.

August 8, 2013

With the launch of Procter & Gamble's ZzzQuil, a relatively quiet sleep category has exploded with energy this year. A lot of that has to do with the $121.1 million in sales that ZzzQuil — both tablet and liquid formulations — has generated this year.

July 15, 2013

While today's cost-conscious consumers are increasingly choosing private-label over-the-counter medications over national name brands, new qualitative research from Market Strategies International has identified a high level of loyalty to name brands for consumers who believe they need "more" from their medications, Market Strategies noted in a report released last week.

July 12, 2013

HBA Global, a product development event for the beauty and personal care industry, has announced the winners of several industry awards for innovations in package design, emerging brands and suppliers' new products.

June 27, 2013

Nivea announced today the launch of "Style, Uncapped," a customized lip care design campaign to celebrate consumers' personal style by giving them the opportunity to design and purchase their own lip care caps.

June 19, 2013

Procter & Gamble announced on Wednesday the launch of its Everyday Effect campaign, which is the largest consumer event in the company’s 175-year history.

June 14, 2013

ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

June 11, 2013

The topical healthcare brands of Johnson & Johnson Consumer Companies, including Band-Aid brand adhesive bandages and Neosporin products, on Tuesday celebrated the 125th anniversary of the first aid kit.

May 31, 2013

Embark Holdings, Inc. announced through its wholly owned subsidiary, Muscle Warfare, Inc., the launch of its elite sports nutrition brands at select GNC stores throughout the nation.

May 30, 2013

Fortunately, daily hygiene is more or less recession-proof. Thanks to the near universal usage of soap, bath and shower products, this market has been largely unscathed by the weakened economy and is expected to enjoy growth going forward. That being said, consumers have altered their buying habits of such products in recent years, and are looking for value.

May 30, 2013

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand's heritage and how it is catering to the needs of its customers.

May 13, 2013

Perrigo on Monday announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter store-brand medications.

May 9, 2013

Meda Consumer Healthcare is quickly developing a reputation for re-energizing iconic brands across new consumer groups. They've done it with Feosol. And now they're looking to reinvent Geritol.

May 9, 2013

Success in the mass market can be an uphill battle for some niche brands as retailers trim selection, bolster private-label offerings and pass on smaller brands they perceive as higher risk. However, retailers also are increasingly looking to distinguish themselves from the competition, whether it is through exclusive offerings, customization or in-store services.

May 9, 2013

Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.