January 6, 2014

Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs for the Kleenex Expressions line of products.

December 26, 2013

The growth of store brands continues to outpace national brands. However, there is a role for both national brands and store brands at retail.

December 23, 2013

As Seen On TV, a multichannel distributor of products in such areas as kitchen, outdoor, electronics and clothing, announced that it signed a memorandum of understanding to acquire Infusion Brands International, the marketer behind the renowned "Dual" brand and the strategic partner of Ronco Holdings.

December 18, 2013

Kiss Products, manufacturers and global distributors of nail products, introduced their new logo and packaging, further reinforcing the brand's position as a leader in the industry, the company said.

December 9, 2013

Dead Sea mineral-based skin care brand Ahava has appointed Beth Ann Catalano as president of Ahava North America, effective Jan. 1, 2014.

December 6, 2013

Competitive Promotion Report on Friday unveiled the National Brands and Store Brand advanced analytics tool to help health, beauty and wellness manufacturers and retailers optimize the balance of national brands and store brands to maximize retailers' profit, encourage category growth and improve marketshare.

December 5, 2013

GfK Consumer Experiences North America on Thursday released its GfK Brand Benchmark Study, which assessed US consumers’ relationships with hundreds of products and services in 48 categories, and found stark disparities in what different generations value in a brand.

November 27, 2013

NEW YORK — Green Pharmaceuticals has drummed up some brand awareness for its SnoreStop stop-snoring solution with a controversial ad on Sunset Blvd. in Los Angeles, The Daily News reported last week. 

November 21, 2013

Across five different product or service attributes analyzed (i.e., price, service agreement, selection, feature or quality) in a Nielsen Global Survey of Loyalty Sentiment, "offering the best price" held the most persuasive power to motivate consumers to swap devotion to a brand, service provider or retailer, Nielsen reported on Monday.

November 19, 2013

Unilever is looking to sell its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature. The sale excludes TCB’s business in Africa.

November 13, 2013

Nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen published Tuesday.

November 8, 2013

Walmart announced the introduction of Great Value Naturals, a new line of all-natural cleaning products which features Evolve technology from Agaia.

November 4, 2013

Carex Health Brands on Monday announced the acquisition of the ThermiPaq Hot & Cold Therapy brand along with other associated assets from the Thermionics Corp..

October 16, 2013

Retailers and manufacturers may understand that strategic alignment and a shopper-centric focus is imperative for successful collaboration, but what does the path to success look like? How do brands and retailers get from point to A to point B?

October 10, 2013

Over the past century, women have come to recognize the famous Nivea crème tin. Now, the iconic tin has taken on a new form and served as the inspiration for the redesigned packaging across all of theNivea products.

October 9, 2013

People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.

October 9, 2013

The best partnerships involve transparent storytelling and the freedom to have risky conversations. Walgreens' Shannon Curtin and Elevation Forum founder Dan Mack discuss new best practices in joint business planning.

October 7, 2013

Craig Dubitsky, known for helping to bring to market brands like Method, EOS and Help Remedies, and more recently Hello oral care products, was characterized as a giant killer in a blog published by AdAge Monday.

October 1, 2013

There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”

September 18, 2013

Beiersdorf’s Nivea brand officially unveiled on Tuesday new packaging across all products inspired by the famous Nivea blue tin that women have come to recognize over the past century.

August 8, 2013

With the launch of Procter & Gamble's ZzzQuil, a relatively quiet sleep category has exploded with energy this year. A lot of that has to do with the $121.1 million in sales that ZzzQuil — both tablet and liquid formulations — has generated this year.

July 15, 2013

While today's cost-conscious consumers are increasingly choosing private-label over-the-counter medications over national name brands, new qualitative research from Market Strategies International has identified a high level of loyalty to name brands for consumers who believe they need "more" from their medications, Market Strategies noted in a report released last week.

July 12, 2013

HBA Global, a product development event for the beauty and personal care industry, has announced the winners of several industry awards for innovations in package design, emerging brands and suppliers' new products.

June 27, 2013

Nivea announced today the launch of "Style, Uncapped," a customized lip care design campaign to celebrate consumers' personal style by giving them the opportunity to design and purchase their own lip care caps.