May 30, 2014

DSN recently had a chance to sit down and talk with Jay Lenstrom, general manager of Crossmark's Marketing Werks, an experiential and event marketing firm that helps brands pop at retail by engaging consumers on their path to purchase. Lenstrom calls what they do “engagement marketing” — creating a two-way conversation between brand and consumer. It’s a marketing arena that’s changed dramatically over the past five years and will continue to evolve in time with smartphones and social media.

January 29, 2014

Ken Martindale, president and COO of Rite Aid, discussed the challenges involved and the careful process behind the reinvention of a brand, and shared the story of Rite Aid’s own reinvention as a company — and the decisions and strategies its leaders put in place to drive that transformation — at a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

December 17, 2014

Menasha Packaging Company and Shelfbucks recently finalized an agreement to innovate and redefine in-store product merchandising with the launch of POP displays that incorporate iBeacon technology to actively engage with shoppers, while enabling brands and retailers to measure and manage in-store promotional campaigns.

December 11, 2014

Australian Dream is one of those hot external analgesic products that has been growing by greater than 20% across all channels. Drug Store News had an opportunity to dig a little deeper regarding the Nature s Health Connection s Australian Dream product with David Biernbaum of David Biernbaum and Assoc., who represents the product.

December 11, 2014

Girls don’t poop. At least that’s what we want guys to believe and, thanks to Poo-Pourri, we can still hide the truth.

November 25, 2014

The Consumer Healthcare Products Association earlier this month added 10 member companies to its roster, including four manufacturer members and six associate members.

November 12, 2014

Coty’s continued focus on its power brand appears to be making headway as its Sally Hansen and Rimmel brands fueled double-digit gains of net revenues of color cosmetics on a like-for-like basis during the first quarter. However, further progress remains.

October 15, 2014

The multicultural beauty market continues to outpace growth of the overall market for cosmetics and toiletries, posting a 3.7% increase in 2014, as many ethnic brands broaden their reach to target a wider audience, regardless of ethnicity, according to a report by global consulting and research firm Kline & Co.

September 18, 2014

The Quaker Oats man is taking on an unlikely new accessory for fall.

 

September 15, 2014

Manufacturers of As Seen on TV merchandise are reshaping the category by focusing on extending the lives of their products and investing in long-term brand building.

August 26, 2014

In honor of National Toilet Paper Day, Procter & Gamble's Charmin brand will take over Times Square in New York to give away 20,000 rolls. Times Square's iconic performer the Naked Cowboy will be present to help out.

August 22, 2014

What if you could replicate the physical in-store experience on the Web? The concept sounds incredibly powerful.

August 20, 2014

Looking to further grow the lash category through consumer education and ease of shopping in store, Eylure lashes has rolled out new packaging.

August 20, 2014

Procter & Gamble’s ZzzQuil was named to IRI’s list of new product pacesetters this year.

August 19, 2014

"The consumer healthcare market has experienced a steady stream of mergers and acquisitions in recent years. Some of this has created small ripples — like pebbles being gently tossed into still waters. Then there are the mega-mergers that have had a tsunami-like effect," writes Dave Wendland, Hamacher Resource Group VP, in his latest blog entry.

August 8, 2014

Prestige Brands' Matthew Mannelly, CEO, president and director, on Thursday outlined a number of ways that Prestige is utilizing social media to enhance its brand offering. 

August 7, 2014

Beiersdorf released results for the first half of the year and recorded a lift in sales of Nivea and Eucerin brands in the Consumer Business Segment.

August 5, 2014

Procter & Gamble's Charmin brand is launching a new chamomile-scented toilet paper. Each roll of new Charmin plus with the scent of Chamomile has the scent added to the tube to create an experience that soothes the senses, according to the company.

August 4, 2014

Procter & Gamble will trim its brand portfolio to focus on 70 to 80 of its largest and best performing brands.

July 30, 2014

IRI on Wednesday reported that 15% of consumers will be increasing usage of natural and organic products.

July 21, 2014

Almost a month after launching its Be Well Network loyalty program, hand sanitizer brand Purell has signed up 75% of the users it had expected for the year, according to Ad Age.

July 11, 2014

Private-label brands at warehouse clubs are believed to be comparable in terms of quality compared with name brand items.

July 10, 2014

The bath and body segment has benefited from near universal usage as consumers use these products in their daily personal hygiene routine.