DSN recently had a chance to sit down and talk with Jay Lenstrom, general manager of Crossmark's Marketing Werks, an experiential and event marketing firm that helps brands pop at retail by engaging consumers on their path to purchase. Lenstrom calls what they do “engagement marketing” — creating a two-way conversation between brand and consumer. It’s a marketing arena that’s changed dramatically over the past five years and will continue to evolve in time with smartphones and social media.
Ken Martindale, president and COO of Rite Aid, discussed the challenges involved and the careful process behind the reinvention of a brand, and shared the story of Rite Aid’s own reinvention as a company — and the decisions and strategies its leaders put in place to drive that transformation — at a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August.
DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.
There is a new general market consumer out there, and retailers and CPG companies better know how to market to them — because they are asking different questions, are more diverse than ever and include everyone.
Unilever remains hot on the acquisition trail as it has signed an agreement to acquire clinical skin care brand Murad, which was developed by Howard Murad, a dermatologist, pharmacist and UCLA professor.
In a recent survey, more than half of respondents said that they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of repeatedly blasting generic advertising messages.
Drug Store News and Mack Elevation Forum co-hosted The New General Market Forum in Chicago on May 27 with a mission to bring together leading companies that have demonstrated their commitment to building a strong community with a diverse consumer base.
While online sales of allergy products may still be relatively low, thousands of consumers are making these purchases online — and many millions more are using the Web to learn about products and decide which brands to purchase.
Cosmoprof North America has announced that it will debut its first-ever multicultural program, Tones of Beauty, at its upcoming annual event to be held July 12 to 14 at Mandalay Bay Convention Center in Las Vegas.
It’s been 10 years since Drug Store News first introduced its annual Niche Brand Report, which was created to highlight the role that smaller brands play in driving innovation and growth. The DSN Niche Brands Top 100 measures the leading small- to mid-sized brands with total sales of under $100 million.
SnackWell’s, a brand in the low-fat snack category, on Friday announced that it will be overhauling its products. The snacks will now be made without high-fructose corn syrup, partially hydrogenated oil, artificial flavors or colors, the brand stated.
Drug Store News and the Mack Elevation Forum have partnered to create a new, multitiered industry leadership platform that will assemble an intimate group of CPG brands that emotionally connect with today’s changing consumer. The New General Market Leadership Forum will bring together leading companies that have demonstrated commitment to building a strong community and thought leadership with a diverse consumer base.
The New General Market Leadership platform — a Drug Store News and Mack Elevation Forum co-produced industry platform — kicked off before NACDS Annual Meeting with a special reception highlighting guest speaker Michael Yormark, president of Jay Z’s Roc Nation.