January 29, 2014

Ken Martindale, president and COO of Rite Aid, discussed the challenges involved and the careful process behind the reinvention of a brand, and shared the story of Rite Aid’s own reinvention as a company — and the decisions and strategies its leaders put in place to drive that transformation — at a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

August 31, 2015

Mondelēz International on Monday announced the eight startups selected to participate in its Shopper Futures program, an innovation initiative aimed at transforming the consumer retail experience.

August 27, 2015

Whether it’s a snail serum or a foot cream that causes rough, dry skin to shed like a molten lobster, Asian beauty is not to be ignored. Western women will go out of their way to research and obtain these often hard-to-get products.

August 20, 2015

A combination of high-end and middle-market lipstick brands took the top five places in the Clavis Insight Index, CI2, Lipstick ranking. More affordable brands available at Target, Walmart and Amazon, such as IMAN, Revlon and Maybelline, earned Top 5 rankings, as did more upmarket brands, NARS and Bite Beauty, available at higher-end retailers like Sephora.

August 20, 2015

Millennials influence and inspire the New General Market. Most agree they are the cultural catalysts and actually influence consumers way beyond their age segment.

August 20, 2015

Jennifer Cheslock, 21, never goes anywhere without her Summer’s Eve products. They are in her gym bag and in her apartment at college. And it isn’t something she learned from her mom — her friends suggested the brand.

August 20, 2015

Consumers want natural products that are good for them, but what exactly is “natural” when it comes to health and beauty products?

August 20, 2015

Being consistent is good, but you need to be consistently great to keep up with today’s New General Market, according to Dave Fox, president and CEO of DenTek Oral Care.

August 20, 2015

To reach millennials, Mentholatum aims to be where they are, while also having relevant content in line with their passions.

August 20, 2015

Paris Presents is confident enough in its products to hire spokespeople who talk about competitive makeup brushes. While that might seem risky, it is all about presenting the real story to discerning millennials and other consumers who prowl online product reviews.

August 20, 2015

In the Aug. 24 issue, DSN also highlighted some of the companies attracting — and retaining — New General Market consumers, including Ansell, Beiersdorf, Dentek, Fleet, hello products, Kao Brands, Mentholatum, Paris Presents and Wahl.

August 20, 2015

The online channel more and more is becoming a key channel of distribution for vitamin and dietary supplement brands. According to Clavis Insight’s latest category analysis, only 16% of all VMS sales in 2014 were sold online. But considering that 64% of all CPG sales are digitally influenced, it won’t be long before a greater portion of the $25 billion in annual VMS sales is conducted online.

August 20, 2015

A new wave of consumers is quickly becoming the most powerful economic force in retail, and it is causing every company — retailer and supplier alike — to think differently about how they engage, market and build relationships with this new generation.

August 20, 2015

When Procter & Gamble line extended its NyQuil brand identity into the sleep care aisle with the launch of ZzzQuil, the company did more than raise a few eyebrows. That launch awoke an entire category.

August 19, 2015

Only 1 in 143 shoppers accounted for 80% of volume for the average new product studied.

August 12, 2015

Drug Store News caught up with Beiersdorf director of shopper and customer marketing Andrew Kingery for a rundown on skin care today.

August 5, 2015

DSN talked to Piping Rock Health Products CEO Scott Rudolph this summer at Piping Rock’s Ronkonkoma, N.Y., offices to find out more about the new company and why experience matters in the VMS business. 

July 30, 2015

There is a new general market consumer out there, and retailers and CPG companies better know how to market to them — because they are asking different questions, are more diverse than ever and include everyone.

July 8, 2015

The New General Market consumer, influenced by the millennial mindset, is not just a new consumer that must be understood, but also the core influencer of tomorrow’s shopping experience.

July 2, 2015

Unilever remains hot on the acquisition trail as it has signed an agreement to acquire clinical skin care brand Murad, which was developed by Howard Murad, a dermatologist, pharmacist and UCLA professor.

June 22, 2015

In a recent survey, more than half of respondents said that they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of repeatedly blasting generic advertising messages.

June 15, 2015

Drug Store News and Mack Elevation Forum co-hosted The New General Market Forum in Chicago on May 27 with a mission to bring together leading companies that have demonstrated their commitment to building a strong community with a diverse consumer base.

June 15, 2015

While online sales of allergy products may still be relatively low, thousands of consumers are making these purchases online — and many millions more are using the Web to learn about products and decide which brands to purchase.