July 21, 2014

Almost a month after launching its Be Well Network loyalty program, hand sanitizer brand Purell has signed up 75% of the users it had expected for the year, according to Ad Age.

September 26, 2011

With Tylenol coming back to cough-cold and analgesic aisles over the next six months, you can bet the brand will soon resume its status as the cleanup hitter for Team OTC. That not only means a reshuffling of the lineup, but the respective No. 9 hitters will be packing their bags for a trip back to the minors.

October 24, 2010

According to a recent study released by the Relational Capital Group, consumer purchase intent and...

August 22, 2010

According to a study released by the Relational Capital Group, despite product recalls and a...