January 29, 2014

Ken Martindale, president and COO of Rite Aid, discussed the challenges involved and the careful process behind the reinvention of a brand, and shared the story of Rite Aid’s own reinvention as a company — and the decisions and strategies its leaders put in place to drive that transformation — at a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

July 30, 2015

There is a new general market consumer out there, and retailers and CPG companies better know how to market to them — because they are asking different questions, are more diverse than ever and include everyone.

July 8, 2015

The New General Market consumer, influenced by the millennial mindset, is not just a new consumer that must be understood, but also the core influencer of tomorrow’s shopping experience.

July 2, 2015

Unilever remains hot on the acquisition trail as it has signed an agreement to acquire clinical skin care brand Murad, which was developed by Howard Murad, a dermatologist, pharmacist and UCLA professor.

June 22, 2015

In a recent survey, more than half of respondents said that they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of repeatedly blasting generic advertising messages.

June 15, 2015

Drug Store News and Mack Elevation Forum co-hosted The New General Market Forum in Chicago on May 27 with a mission to bring together leading companies that have demonstrated their commitment to building a strong community with a diverse consumer base.

June 15, 2015

While online sales of allergy products may still be relatively low, thousands of consumers are making these purchases online — and many millions more are using the Web to learn about products and decide which brands to purchase.

June 15, 2015

The sale of sleeping remedies continues to be a caffeinated business, especially across the liquids segment.

June 12, 2015

There is a new wave of consumers that is quickly becoming the most powerful economic force in retail. Enter: The New General Market consumer.

 
May 27, 2015

Cosmoprof North America has announced that it will debut its first-ever multicultural program, Tones of Beauty, at its upcoming annual event to be held July 12 to 14 at Mandalay Bay Convention Center in Las Vegas.

May 19, 2015

It’s been 10 years since Drug Store News first introduced its annual Niche Brand Report, which was created to highlight the role that smaller brands play in driving innovation and growth. The DSN Niche Brands Top 100 measures the leading small- to mid-sized brands with total sales of under $100 million.

May 15, 2015

Prestige Brands to place a greater marketing emphasis on Little Remedies. 

May 15, 2015

Clavis Insight took a look at the sunscreen category to determine which brands were in the best position to capture online consumer dollars.

May 14, 2015

DSN talks with Andrew Simon of BrandShop to discuss digital solutions and customer enagement in the CPG space. 

May 11, 2015

M&M’s brand aims to raise both money and awareness for its Red Nose Day campaign by asking consumers to make someone else laugh. 

May 8, 2015

SnackWell’s, a brand in the low-fat snack category, on Friday announced that it will be overhauling its products. The snacks will now be made without high-fructose corn syrup, partially hydrogenated oil, artificial flavors or colors, the brand stated. 

May 7, 2015

Drug Store News and the Mack Elevation Forum have partnered to create a new, multitiered industry leadership platform that will assemble an intimate group of CPG brands that emotionally connect with today’s changing consumer. The New General Market Leadership Forum will bring together leading companies that have demonstrated commitment to building a strong community and thought leadership with a diverse consumer base.

May 1, 2015

Greek-yogurt brand Chobani on Friday announced plans for a new creative platform and campaign that will reaffirm its commitment to providing better food for more people.

April 25, 2015

The New General Market Leadership platform — a Drug Store News and Mack Elevation Forum co-produced industry platform — kicked off before NACDS Annual Meeting with a special reception highlighting guest speaker Michael Yormark, president of Jay Z’s Roc Nation.

April 23, 2015

HBA Global is returning to New York City’s Jacob K. Javits Convention Center with a new slate of educational opportunities on health and beauty trends, innovations, and market strategies.

April 16, 2015

NBTY is shaking things up with the appointment of four senior executives to its management team. 

April 6, 2015
Kool-Aid announced the debut of Kool-Aid Easy Mix, which the brand said offers consumers convenience and value, with half the sugar of leading regular sodas.