Content about Brand

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

May 17, 2012

Recent industry trends surrounding niche brands have elevated the role that business development organizations, master brokers, regional brokers and sales and marketing consultants play in helping to bring niche brands to market, stay on shelf and garner the greatest ROI from their marketing spend. To gain greater insight into how these industry professionals are helping niche brands find success at retail, DSN hosted a virtual roundtable discussion with some of today’s leading players.

May 24, 2011

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers. In this annual report, DSN calculates the value of niche brands.

April 22, 2014

Galderma’s Cetaphil brand of skin care products has launched its first fully integrated consumer marketing campaign.

April 21, 2014

The introduction of store-brand products over the past decade changed the competitive landscape in most categories, with year-over-year growth outpacing national brands.

April 18, 2014

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

April 11, 2014

Men’s grooming brand American Crew has announced the return of company founder David Raccuglia as a key creative consultant.

April 8, 2014

Navarro Discount Pharmacy's chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.

March 19, 2014

Pillsbury, a brand from J.M. Smucker Co., is adding some colorful touches to its line of Funfetti Cupcake and Cake mixes with the introduction of four new varieties. The brand's Funfetti Frostings will also get two new additions.

March 11, 2014

Navarro Discount Pharmacy is celebrating the two-year anniversary of its private-label brand Vida Mia, which targets Hispanics across a variety of categories with bilingual product packaging and ingredients in English and Spanish.

March 5, 2014

Parfums de Coeur, the maker of the Calgon bath and beauty brand, is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.

February 24, 2014

While retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved way for a “total retail” experience, according to a new report by PricewaterhouseCoopers.

February 18, 2014

As many retailers continue to expand the presence of store brand products because of the high retailer margin percent these products offer, it is important to pause and consider what is the optimal balance of national brands and store brand that will drive overall business results for the retailer.

January 30, 2014

Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.

January 28, 2014

Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.

January 24, 2014

Anti-aging skin care brand dr. brandt is launching a national advertising campaign — the first in brand history — to introduce its new Do Not Age pearl serum.

January 16, 2014

Beiersdorf AG, whose brands include Nivea and Eucerin, recorded sales growth in all its business segments in 2013.

January 9, 2014

As a brand that got into the business on the ground floor, blu is positioned to continue its role as a major player in the electronic cigarette category.

January 6, 2014

Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs for the Kleenex Expressions line of products.

December 26, 2013

The growth of store brands continues to outpace national brands. However, there is a role for both national brands and store brands at retail.

December 23, 2013

As Seen On TV, a multichannel distributor of products in such areas as kitchen, outdoor, electronics and clothing, announced that it signed a memorandum of understanding to acquire Infusion Brands International, the marketer behind the renowned "Dual" brand and the strategic partner of Ronco Holdings.

December 18, 2013

Kiss Products, manufacturers and global distributors of nail products, introduced their new logo and packaging, further reinforcing the brand's position as a leader in the industry, the company said.

December 9, 2013

Dead Sea mineral-based skin care brand Ahava has appointed Beth Ann Catalano as president of Ahava North America, effective Jan. 1, 2014.

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