May 30, 2014

DSN recently had a chance to sit down and talk with Jay Lenstrom, general manager of Crossmark's Marketing Werks, an experiential and event marketing firm that helps brands pop at retail by engaging consumers on their path to purchase. Lenstrom calls what they do “engagement marketing” — creating a two-way conversation between brand and consumer. It’s a marketing arena that’s changed dramatically over the past five years and will continue to evolve in time with smartphones and social media.

January 29, 2014

Ken Martindale, president and COO of Rite Aid, discussed the challenges involved and the careful process behind the reinvention of a brand, and shared the story of Rite Aid’s own reinvention as a company — and the decisions and strategies its leaders put in place to drive that transformation — at a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

February 24, 2015

Designer Betsey Johnson and Kimberly-Clark's Kleenex brand are teaming up to give consumers a healthy dose of creative inspiration. 

February 17, 2015

A Valentine's Day infographic from Mobee reveals which brands took the top spot on store shelves, the best displays and which names won over the hearts — and dollars — of customers leading up to the big day. 

 

February 13, 2015

Despite a difficult market environment, beauty brand Beiersdorf continued on its profitable growth path in 2014, according to company executives.

February 5, 2015

Beauty brand Coty posted a boost in second-quarter net income and saw renewed strength in such core brands as Sally Hansen and Rimmel.

January 29, 2015

Markwins has entered into an agreement to acquire from Aspire Brands the Bonne Bell and Lip Smacker assets.

January 20, 2015

U.S. consumers spent $120 billion on private label products during the past year, marking a year-over-year increase of 2.1%, according to the latest IRI Times and Trends report.

January 15, 2015

Beiersdorf — whose brands include Nivea, Eucerin and La Prairie — announced on Thursday that it continued its profitable growth path in 2014 despite a challenging macroeconomic environment.

December 22, 2014

In line with its strategic move to focus on core brands, Procter & Gamble is selling its Camay and Zest brands, along with the transfer of a manufacturing facility in Mexico, to Unilever for an undisclosed amount.

December 17, 2014

Menasha Packaging Company and Shelfbucks recently finalized an agreement to innovate and redefine in-store product merchandising with the launch of POP displays that incorporate iBeacon technology to actively engage with shoppers, while enabling brands and retailers to measure and manage in-store promotional campaigns.

December 11, 2014

Australian Dream is one of those hot external analgesic products that has been growing by greater than 20% across all channels. Drug Store News had an opportunity to dig a little deeper regarding the Nature s Health Connection s Australian Dream product with David Biernbaum of David Biernbaum and Assoc., who represents the product.

December 11, 2014

Girls don’t poop. At least that’s what we want guys to believe and, thanks to Poo-Pourri, we can still hide the truth.

November 25, 2014

The Consumer Healthcare Products Association earlier this month added 10 member companies to its roster, including four manufacturer members and six associate members.

November 12, 2014

Coty’s continued focus on its power brand appears to be making headway as its Sally Hansen and Rimmel brands fueled double-digit gains of net revenues of color cosmetics on a like-for-like basis during the first quarter. However, further progress remains.

October 15, 2014

The multicultural beauty market continues to outpace growth of the overall market for cosmetics and toiletries, posting a 3.7% increase in 2014, as many ethnic brands broaden their reach to target a wider audience, regardless of ethnicity, according to a report by global consulting and research firm Kline & Co.

September 18, 2014

The Quaker Oats man is taking on an unlikely new accessory for fall.

 

September 15, 2014

Manufacturers of As Seen on TV merchandise are reshaping the category by focusing on extending the lives of their products and investing in long-term brand building.

August 26, 2014

In honor of National Toilet Paper Day, Procter & Gamble's Charmin brand will take over Times Square in New York to give away 20,000 rolls. Times Square's iconic performer the Naked Cowboy will be present to help out.

August 22, 2014

What if you could replicate the physical in-store experience on the Web? The concept sounds incredibly powerful.

August 20, 2014

Looking to further grow the lash category through consumer education and ease of shopping in store, Eylure lashes has rolled out new packaging.

August 20, 2014

Procter & Gamble’s ZzzQuil was named to IRI’s list of new product pacesetters this year.

August 19, 2014

"The consumer healthcare market has experienced a steady stream of mergers and acquisitions in recent years. Some of this has created small ripples — like pebbles being gently tossed into still waters. Then there are the mega-mergers that have had a tsunami-like effect," writes Dave Wendland, Hamacher Resource Group VP, in his latest blog entry.