Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.
Church & Dwight is on the hunt for its next acquisition, after having successfully integrated its gummy vitamin line from Avid Health, chairman and CEO James Craigie told analysts at the 2013 Barclays Back-to-School Consumer Conference held on Tuesday.
Procter & Gamble’s Gillette is partnering with four NFL players — Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and Tampa Bay Buccaneers running back Doug Martin — to talk about the importance of precision both on the gridiron and in the equipment needed to tackle shaving, even on sensitive skin.
Walgreens district manager Tyler Hough spent the fifth inning with WEEI radio broadcasters Dave O'Brien and Joe Castiglione, who were providing the play-by-play for the Boston Red Sox game vs. the Baltimore Orioles Tuesday evening, to talk about Walgreens' promotion in support of The Jimmy Fund.
CPG manufacturers may have another reason to ensure their products can be advertised as "BPA-free." Exposure to BPA (Bisphenol-A) could be a contributing factor to why some couples are having difficulty conceiving, reported Catherine Racowsky, director of the Assisted Reproductive Technologies Laboratory at Brigham and Women's Hospital and author of the BPA study.
Unreal — a company specializing in candy made with 100% real ingredients, no corn syrup, no GMOs and less sugar — announced new packaging for its "unjunked" candy and retail displays set to roll out into retail stores nationwide.
Following the cacophony of tweets from Bostonians regarding a Rolling Stone cover featuring Boston Marathon bombing suspect Dzhokhar Tsarnaev, Walgreens, Rite Aid and Kmart joined CVS/pharmacy and announced that they would not stock the magazine altogether.
Rolling Stone magazine has sparked an uproar with its current issue, which features a cover story on Boston Marathon bombing suspect Dzhokhar Tsarnaev. Many are criticizing the publication for glamorizing a “terrorist” and the backlash is even evident at the retail level, as CVS/pharmacy has said it will not stock the issue of the magazine.
One, a specialty brand of premium condoms in North America, on Tuesday announced the launch of One Move — a deluxe, long-lasting silicone lubricant — and One Oasis — a smooth, water-based lubricant that is paraben-free.
Less than a year after it unveiled its "virtual grocery store" concept at commuter rail stations in Chicago and the Northeast, online grocer Peapod is taking the idea on the road in a new promotional campaign.
Coca-Cola announced last week a new quartet of athletes, including two Olympic champions, a world-class legend and a Paralympic hopeful, who will represent the brand for the Sochi 2014 Olympic Winter Games.
Swirl launched a new software platform specifically designed to attract and influence in-store shoppers with micro-targeted digital content and real-time, personalized offers delivered to consumers' smartphones while they shop.
CVS Caremark on Tuesday announced that a month-long, in-store fundraising campaign at CVS/pharmacy locations throughout the Boston area raised more than $650,000 in donations from customers to The One Fund Boston, which was established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who were affected by the attack on the Boston Marathon.
Walgreens VP merchandising, store design and well experience Bryan Pugh walked DSN through the company’s newest flagship store, here, in downtown Boston, Tuesday, a day before the official ribbon cutting of the store.