Coca-Cola announced last week a new quartet of athletes, including two Olympic champions, a world-class legend and a Paralympic hopeful, who will represent the brand for the Sochi 2014 Olympic Winter Games.
Swirl launched a new software platform specifically designed to attract and influence in-store shoppers with micro-targeted digital content and real-time, personalized offers delivered to consumers' smartphones while they shop.
CVS Caremark on Tuesday announced that a month-long, in-store fundraising campaign at CVS/pharmacy locations throughout the Boston area raised more than $650,000 in donations from customers to The One Fund Boston, which was established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who were affected by the attack on the Boston Marathon.
Walgreens VP merchandising, store design and well experience Bryan Pugh walked DSN through the company’s newest flagship store, here, in downtown Boston, Tuesday, a day before the official ribbon cutting of the store.
CVS Caremark has announced that it will come together with the Boston business community to support The One Fund Boston, established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who have been affected by the Boston Marathon tragedy.
The Boston Licensing Board will decide whether Walgreens' flagship store at School and Washington streets, expected to open its doors in April, can sell fresh merchandise like sushi, smoothies and coffee around the clock, according to a report published Wednesday by Universal HUB.
Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.
Even as Walgreens expands its operation globally through strategic partnerships with both Alliance Boots and now AmerisourceBergen, the pharmacy operator continues to create some retail pop in the U.S. market.