November 20, 2014

John Frieda Hair Care has announced that it is bringing back its iconic Beach Blonde line with a new and improved collection available in January.

July 3, 2013

Kao USA has announced that the John Frieda Sheer Blonde team designated June as Blonde Appreciation Month — a time to celebrate what sets blondes apart and equip them with expert care they need to preserve their hair shade — and is now celebrating the culmination of Blonde Appreciation Month with an exclusive art installation at the Time Warner Center.

June 4, 2013

KAO USA has announced that the John Frieda Sheer Blonde team has partnered with actress and singer Megan Hilty and declared June Blonde Appreciation Month.

June 20, 2012

Ethnic hair care brand Creme of Nature has relaunched its hair color line to include the enriching, shine-enhancing effects of argan oil from Morocco and strengthening microsphere technology.

April 15, 2011

Procter & Gamble is expanding its voluntary recall of Clairol Natural Instincts to include two additional shades in the United States, Canada and Puerto Rico.

April 8, 2011

Procter & Gamble has announced a voluntary recall of 10 shades of its Clairol Natural Instincts in the United States, Canada and Puerto Rico because of a mismatched ColorFresh! Revitalizer sachet in the kits that may create an unwanted color result.