Blistex is expanding its lip care portfolio with the October launch of two new products: Blistex Revive & Restore and Blistex Cold & Allergy Lip Soother.
Chapped and cracked lips have long been a side effect associated with the common cold, especially for those congested sufferers who have to breathe strictly through their mouths.
Almost all women take on at least one preventive health-and-wellness measure in the morning to start their day, but only half apply lip balm to protect their lips from dryness and sun damage.