April 25, 2011

American Greetings’ new Ready Set Blow greeting card line offers all the fun of blowing out the candles and making a wish.


The cards deliver a multisensory experience with the recipient prompted to blow on the card upon opening it. A special sensor is then activated, making the festive scene come to life with LED lights, as well as either a birthday song or sound.


The line of six designs began shipping to all channels of distribution in mid-March and retails for $6.99.

March 29, 2011

American Greetings said it is revolutionizing the tradition of blowing out birthday candles into a multisensory experience.

March 25, 2011

American Greetings is making kids' birthday cards extra special with its Surprise Inside line.

September 26, 2010

Gifts with a lower price point may be the winners again this holiday season. “Based...

August 17, 2010

American Greetings is amplifying musical birthday greetings....