Sales of all vitamins are up slightly by 0.9% to $6.4 billion, according to IRI for the 52 weeks ended June 15 across total U.S. multi-outlets.
Sales of vitamins and minerals represent a $6.5 billion book of business that’s growing at a 5.2% clip across total U.S. multi-outlets for the 52 weeks ended Nov. 3, 2013, according to IRI.
Brock Beauty is helping women nourish hair from the inside out with its Hairfinity hair growth vitamin supplement.
Pharmavite announced the expansion of its Nature Made VitaMelts product line to include Nature Made VitaMelts Multi in a tropical fruit flavor and Nature Made VitaMelts Hair, Skin & Nails in a strawberry lemonade flavor.
Lifes2good Natural Healthcare recently announced the introduction of a pair of new hair growth supplements: Viviscal Extra Strength and Viviscal Man.
Premama recently launched its patent-pending prenatal supplement in drink form. The flavorless Premama mix can be added to flavored drinks and foods.
Natrol, a marketer, manufacturer and distributor of nationally branded nutritional products, now offers two new...