October 23, 2012

StoreBoard Media — a company that places advertising billboards on the security pedestals at the entrance of chain stores nationwide — is launching its StoreBoard Wellness Program throughout New York's 259 Duane Reade stores.

June 12, 2012

It’s an underappreciated fact that advertising drives store sales. Many marketers don’t appreciate just how critical it is. Here’s a secret: The “closer” to the store the advertising is, the more likely it is that retailers will see a direct correlation between advertising and sales.

December 16, 2010

"The Billboard Family," a family of four that has attracted national media attention for donning sponsored T-shirts, wearing them all around the St. Louis area and then plastering that day’s photos all over such social media sites as Facebook, Flickr and YouTube, has gained an exclusive sponsor for the baby Billboard that’s on the way.

October 13, 2010

Navarro Discount Pharmacies, which operates 28 stores in Miami, has partnered with in-store billboard network...