February 28, 2014

4imprint on Friday posted a blue paper on gaming called "Using Gamification to Improve Engagement."

October 16, 2013

What helps build loyalty, but is not considered a loyalty program? What is fun, exciting and rewarding, and at the same time strategic, planned and designed to drive trips and/or purchases? Gamification. It’s the latest buzzword among brand marketers, and it’s gaining traction as early adopters begin to revolutionize the way customer engagement is done.

September 10, 2013

Gamification. What is it? And what does it mean to your business?

July 9, 2013

Game mechanics — including points, badges and leader boards — may be a key to controlling rising healthcare costs, executives leading a recently completed pilot program by Blue Cross and Blue Shield of Minnesota reported on Tuesday.